DuPont Essay Example | Topics and Well Written Essays - 1250 words

DuPont - Essay ExampleDuPont was not able to adopt adept away but because of the need to make steps to cope up with the competition, DuPont introduces the red-hot stainmaster carpets and it become wiz of the most popular commercial in television. For most of its history, the residential segment had been the most laid tush segment of the carpet market. Styles tended to be simple, colors passive, and features uniform across all competitors in the industry. Technically, industry players kept up(p) that differences did indeed exist, but in the words of one industry analyst, The differences were there in style and roughage bore, but the housewife out shopping for carpet didnt really know or care-she only desire what she could see and feel. As such, DuPont wondered if the styles and designs so popular in the commercial segment could be transferred to the residential segment. Was the sightly household willing to make carpeting more than just a ground for other furnishings If the curriculum were to be supremacyful, it would mean several things further differentiation from other nylon. The decision of the community adapting to a immature technology has been a good move but it also become a decision problem. The company has come up with question that can be answer by a good market strategy. Although the advertisement in TV has been successful the consumer usually doesnt care about the style and fiber quality instead they liked what they could see and feel. Problem DefinitionDefining the problem is the single most big step in the market question process. A clear statement of the problem is a report to a good research. A firm may spend hundreds or thousands of dollars doing market research, but if it has not correctly identified the problem, those dollars are wasted. In our case it is obvious that the problem here is that, will the new stainmaster carpet will be as successful as their original carpet. But even if this is clear, you until now need to kno w what exactly you need to know to make the new approach a success and what specific related to the product is difficult to find out. Problems that may be encountered are it is unknown what potentiality markets there are, what customer groups are interested in your products, who the competitors are After formulating your problem, you need to formulate your research questions. What questions need to be answered and which possible sub-questions do you have. Dupont wondered if the styles and designs so popular in the commercial segment could be transferred to the residential segment. Was the average household willing to make carpeting more than just a backdrop for other furnishings With the problem or opportunity defined, the next step is to set objectives for your market research operations. look for objectives, related to and determined by the problem formulation, are set so that when achieved they provide the necessary information to solve the problem.Research, Design and Methodol ogyDesign is the activity involved in the development of an artifact or part of artifact from idea of manufacturing hand-off. Essentially, design is about fulfilling the human needs and particularly through the think of innovation, can make a real difference to quality of life. In DuPont, they have welcomed the new technology by introducing their new product line which is the Stainmaster carpet. It has been successful in the television ad but was not really able to penetrate the household. The company should be able to tell