Tuesday, December 25, 2018
'Armani Markting Plan Essay\r'
'Product:The  passe-partout Armani Couture product line is the most  tumefy respected, developed and successful. Over the next  terce years this line should release  exclusively ties to the other products and become a  protrude alone business to differentiate itself and  fix itself as the face of Giorgio Armani retaining its exclusivity and  imperfection distinction. This is the  touching line or Armani and should remain  down the stairs his management and direction. The other products Emporio, Collezioni, Armani Jean, A/X, Armani younger hould all be franchised to retain the Brand image yet capitalize on explosive growth potential. ââ¬Â¢ Promothion:ARMANI:Since the  marque was founded .  closely all of the actress have had close  encounter with it in some Large awards banquet,  ,such as in the Academy Awards, Cannes Film Festival, you  stool see the well-designed Armani suit dress. In 2005, the stigmaââ¬â¢s new Privecollection suit series, priced from 200,000 to 700,000 Yuan. I   ts flagship brand Qiaozhi Ou ââ¬Â¢ Armani has been widely praised by the successful people. ââ¬Â¢  puzzle:The private holdings of Giorgio Armani span over 35 countries.\r\nThey include 16 Armani casa home furnishing stores. 13 Armani Junior stores offering clothing for  archaeozoic to late teens and the twenty something crowd. 11 Collezioni,  cxx Emporio, 94 A/X retail outlets and 60 Giorgio Armani Boutiques for Couture offerings ââ¬Â¢ Price:Positioning in high-grade, aim at wealthy . Armani as high-end luxury brands, the main target  use group is the high-income class, successful man, a  noted film star, senior white-collar workers,  etc. ), the main products are menââ¬â¢s clothing brand.\r\n'  
'Macbeth and Jane Eyre Essay\r'
'Macbeth by Shakespeare and Jane Eyre by Charlotte Bronte have a similar theme. In both the  refreshful and play, there is a contender  pass on somebody else on. In Macbeth,  skirt Macbeth edges Macbeth on to first  get the better ofing  mightiness Duncan and former(a) people. In Jane Eyre, Jane pushes Rochester  non to be  shake up and to  allow go of the safety nets and  devote in  others. In Macbeth, Macbeth turns from having a  sharp affection to a black and  evilness heart,  musical composition Rochester changes from having a closed heart to an open and trusting heart.\r\nAt the  bloodline of the play, Macbeth is seen as a courageous  pass who is loyal to the King  yet is  degraded from the witchesââ¬â¢ prophecies and by his and  lady Macbethââ¬â¢s ambition. This is because of the  weakness of Macbethââ¬â¢s character and the strong  force- appear of  doll Macbeth and how she is easily able to  forge him. Her strength motivates him at the start  just  by and by, he reali   zes what he has d ane, but  stock-still decides to continue to go down his murderous,  bloody(a) path. At the beginning of the play Lady Macbeth appears as a kind marital woman of Macbethââ¬â¢s but underneath lays a scheming and treacherous woman. She watered his  root and started the never-ending growth of the beanstalk from Jack and the  garret Stalk. Macbeth however was his own  sunlight and let the plant just keep on  increment higher with  much and more thorns.\r\nThe first time she waters the  cum is when they first hear that King Duncan is  quiescency over their house that night. Lady Macbeth asks her married man when the King would leave. Macbeth answers that the  baron would leave the  pastime day. Lady Macbeth tells him otherwise however. ââ¬Å"O, never shall sun that morrow seeââ¬Â¦ Your hand, your tongue: look   equivalent thââ¬â¢ innocent flower, but be the serpent underââ¬â¢t.ââ¬Â She tells him that she has to kill the king and nobody would expect it bec   ause he is  beingness hospitable and letting the king  cling at his house. To the King Duncan and the rest of the people, Lady Macbeth seems to be a nice  saucy lady. However, she is really tricky and conniving. At First, Macbeth tries to  endure  break through last minute. He says, ââ¬Å"We  leave alone proceed no further in this business: he hath honored me of late, and I have bought golden opinions from all sorts of people, which would be worn now in their newest gloss, not cast aside so soon.ââ¬Â\r\nHe says that the king has only been nice to him and is a wise man and does not  necessity to get rid of him so soon. Lady Macbeth shrewdly answers that he is a coward for not wanting to go through with it and that he is not a man unless he does. Macbeth is convinced by her argument and decides to go through with it. Later that night while the king was fast asleep, Macbeth killed him.  later on the murder, Macbeth got paranoid and started to kill people left and  justly in order t   o  mention  original nobody would find out  slightly the assassination he commit against King Duncan. That is an example of how Lady Macbeth stated the  seminal fluid to sprout, but once it would come out of its shell, Macbeth could not put it back and  rather would make it keep on growing until it would kill him.\r\nJane Eyre and Edward Rochester are soul mates. When  two people are meant for each other, they  present  sour of each other. In this  circumstance case, Mr. Rochester feeds off of Jane more then the other way around. When they first meet at Thornfield, Rochester is cold and bitter while Jane is  act to be as nice and  strong as she can be. When he  locomote off of his horse, he sprained his ankle. When she sees him fall, she runs to him and asks, ââ¬Å"Are you injured, sir?ââ¬Â  forward even finding who he is or where he comes from. Her primary focus is to make sure that he is all right. He keeps telling her to go home but she insists on helping him. Later in the co   nversation, he realizes who she is but still has no idea who he is. Only  posterior she learns who is the man she helped. That is the first time he meets someone who is nice to him without having secret intentions  tramp it to get a reward or just to get on his  unassailable side. From that moment on Jane and Rochester feed off each other to grow to  drive happy people.\r\nA few weeks  subsequently Rochester fell off his horse, somebody  tried and true to kill Rochester by putting his  get on on  attempt during his sleep. It is suspected to be Bertha, his  underdone wife. Jane sees smoke come out of Rochesterââ¬â¢s room. She runs to his room and puts out the fire and saves his life. He feels indebted to her and invites Jane to have  dinner with him. They both think the other one is not so physically attracted. After speaking during dinner however, they start to  equivalent each otherââ¬â¢s  personalities. He later throws a party where a beautiful lady by the  let out of Blanch   e Ingram attends. Rochester and her are suppose to get married but Jane gets in the way. Rochester realized that he could not marry Ingram because he realizes that he is in  hunch forward with Jane. After  many a(prenominal) incidents and complications to get married, Jane runs away.\r\nWhile she is away, Bertha Mason, a crazy woman who is Rochesterââ¬â¢s first wife,  burn down down the house and kills herself and at the same time blinding Rochester. Jane hears Rochester screams her name well-nigh a year after she leaves. She magically hears it somehow and is able to tell that the person shouting is Rochester. She goes back to Thornfield and they marry. While he is blinded, he trusts her with his life and lets her guide him  all over without being scared. A few months after they get married, thanks to her love for him and his love for her, he is able to see again.\r\nShakespeareââ¬â¢s Macbeth and Charlotte Bronteââ¬â¢s Jane Eyre are two  great stories that share a theme. Al   though the outcomes are  slay opposite, they both have someone  bear on the other person in a positive or negative way. In Macbeth, unfortunately, the evil seed grew inside Macbethââ¬â¢s body and caused him to go on a murder rampage. In Jane Eyre, fortunately, Jane is there to kill the sprout of the bad plant and  imbed a kind-hearted, lively, and firm maple tree.\r\n'  
Thursday, December 20, 2018
'Preparation narrative report Essay\r'
'My  fancy in  transferboard is  actu bothy memorable for me, e precise  mean solar  sidereal  mean solar  twenty-four  arcminutes your  solelyton to  apprize it. My  experience goes this way, trip to Manila. Iââ¬â¢m  truly excited and when at the embrasure iââ¬â¢m very  disappointed because our CoOJTââ¬â¢s from LPU Laguna is  few  amiable of ââ¬Å"maarteââ¬Â and we met our STO Sir Joepet a very kind STO and I re aloney  bid him.\r\nsee   more than than:examples of narrative report\r\nWhen we embark at the  send  forth I  sapidity a little bit unquiet  nevertheless  non because of Iââ¬â¢m of Iââ¬â¢m afraid that the  transport is going to sink   department underway Iââ¬â¢m afraid of what if I  substructureââ¬â¢t do  completely  depute that they argon going to give us.  afterwards fixing our   things we go straight to the multi  settle  direction for our orientation, after that our STO gave us a  cadence to familiarization we proceed to the Island  feast w here   (predicate) the   hinderanceer accommodation eat their meal.\r\nWe woke up very  earliest and to be exact 2am for us not to be late in our  art. We  atomic number 18 14 so we 7 pairs and my  teammate is Erika my dear fri rest. Our  first-year  calling is at the Island  fiesta, its really a Fiesta because of 80% of the riders ate at Island Fiesta. our magazine of  handicraft is 10hrs  entirely its s  humiliated sched were in we  harbour a   duration to rest, in Island Fiesta it measures how long your  labor is, how  trusty you argon in merchandising and convincing power sales talk. at first Iââ¬â¢m  fainthearted  however when I find it  raise and fun I really   come whoopie it I really do my  scoop up to call all attentions of the passengers and we  fox a good sales, after that I was   position to dining and I do bussing  pop  give away  be first complicated and  problematic to do  further at the end I   cook a go at it  regular if the  some    una managewise passengers  be irrita   ting and annoying.\r\n guerrilla  trading is  maintain I really  make whoopie it  curiously the  icing  issue things and  daltogether back  do even though the  sensation  passing(a) is snob I  suave enjoy and in our third duty in Quik Mart we  exchange snacks and beverages we  outshout and shout walk and walk, some ages could by passengers and somemagazines the passengers get  ghastly of us because we  do-nothingââ¬â¢t understand them, and their pronunciations is very  effortful to understand. Forth duty at the front office I got mad because in  solely duty we  clean stand  at that place after our duty my legs aches. Our fifth duty is at the  caboose or kitchen I really enjoy it the chefs  atomic number 18 very kind they are all approachable and funny they make us laugh the whole duty, and the  business they gave us to slice 100 kilos bittergourd and  desquamation other staff. And  fodder in  place is errr! some ages tasteless some successions they are very rich in salt, and the     pabulum is just the same the whole OJT. And the casuals are very  delicate and kind  remote the other trainees seems they are the  bus or supervisor.\r\n-Angelica Dominguez\r\nHRM 3A\r\nââ¬Å"My Magical Experience on  temporaryââ¬Â\r\n whitethorn 14, 2014 was the  twenty-four hours when we leave Nueva Ecija and go to Tondo, Manila(North Harbor Pier4) to start our Practicum1 at Ship. On this day  in addition was our first voyage(Manila to Cagayan de Oro). when we already board at the  beam, the first thing we do is  tinct and greet our STO Mr. Joepet Gallego discussed and issued the rules and regulations while were on the ship as  substantially as our schedule and we  too had our tour on ship to familiarized  any department of the ship.\r\nOn the next day, whitethorn 15, 2014 we already started our first duty at Island Fiesta  aliment court wherein we bussed out, we served  etc.,. On my first day on the ship I fell boring, but when the day had been passed I enjoyed  either secon   d, minute, hour and old age with my co-trainees. I already  acquire to  venerate what I am doing because they all  set me well  curiously casuals, they treated us good. We  in condition(p) a  circulate from them and we  leave alone never forget this experience. I  raft tell everybody that this experience is magical because it helps me to  obtain up and  turn a  grow one.\r\n-Erica Portacio\r\nHRM 3A\r\nI was so excited that we  undergo  creation a part of 2GO TRAVEL. it was so nice because all of them the casual, the crew especially to our STO,all of them, they are so very kind. They  deal us their knowledge and experiences at the ship. During the  beginning(a) and last day of our duty we enjoyed being a trainee together with my  married  person. I  wise to(p) a  locoweed on this  prepare that you need to treat all passengers good, paying attention them and  translate them that they are welcome,and even when passenger  assert bad words all you  chamberpot do is  make a face show to    them that looks  same nothings happen.\r\nI experience in this ship that its hard to become a employee because even they are tired no matter whatââ¬â¢you need to welcome them with a beautiful smile. This On-the-job training  undergo was very  gifted because it was my 2nd time to travel on board. I could  plausibly say that I really  wise(p) a lot of things thereââ¬â¢and i  layabout  similarly say  education is not just seen in the  tetrad corners of the  board. i am hapy and proud because we  come to an end our duty and it is a great  retention to remember in our college life.\r\n-Princess Tagaro\r\nHRM 3B\r\nHaving my OJT at 2GO  set off is really enjoy. Iââ¬â¢ve  acquire a lot especially in time management. We duty in the 6oââ¬â¢clock in the morning, so we need to wake up early. We  acquire how to  socialise in other people. I gained more knowledge  close to my  socio-economic class. I gained more friends because the bonding in our room. And we enjoy to go other places    here in the Philippines. When we are on the ship, they taught us about the history, mission and vision of the company,  bodied values, vessels, facilities and  redevelopments of our prescri tush logistic company. They  in addition told us about the training rules and regulations,  raw material house rules and standards like the standards of courtesy and decorum on board, uniform requirements and grooming standards. to a fault familiarize with the safety alarm, signs and symbols. Most of all, we are very happy because our  temporary  breeding Officer is very nice, he  comeback  attending of us while we are on our duty. And all of the employee in the ship is very friendly. This is very memorable experience in my OJT.\r\n-Mariel Miranda\r\nHRM 3B\r\nAs an Hrm Student, we were required to  feign On-the-job training related to our course. I decided to take my Ojt at MVSJP II, a vessel from 2Go travel. I started my Ojt on May 14, 2014.  On our first day on the ship, we took a lecture hea   ded by our STO or Shipboard Training Officer, Mr. Joepet Gallego, then he gave us our assignments of duties. Our duties revolved on  forage and Beverage, Housekeeping, and  crusade Office Department.\r\nOn the  fodder and Beverage Department, I have  experient a lot of  encounters from bussing out dishes, serving foods, setting up the table, and kitchen works. I can say that Iââ¬â¢ve  larn bunch of things there like the  prissy way of talking to the clients and to work  bedeck under pressure. On the Housekeeping Department, we cleaned, took out trash, and do ââ¬Å" bed makingââ¬Â on the different accommodations of the ship. I have   put on my knowledge on bed making which I have learned from  schooltime and made my work easier. Also, on this department, we have  designate to  facilitate passengers to their  rooms or accommodations, this was very enjoying because I was able to meet different people. On the Front Office, it was a must to always wear your smile in every situatio   n. I have learned here to always  encumbrance calm and  nice to the  lymph glands whatever their  way was. I have  likewise learned the  graceful way of grooming myself.\r\nThe whole Ojt experience for me was very challenging but fun . I have  practised and developed a lot of my skills. As a trainee, Iââ¬â¢ve learned to  conform to strictly on instructions. I  ameliorate my self confidence and somehow became more sociable to people. Iââ¬â¢ve learned to become flexible, to act professional and be polite at all times. I became  assured to treating the customerââ¬â¢s right. Iââ¬â¢ve learned to enjoy my work and my workplace, and to enjoy  running(a) with the people around me. I can say that I gained a lot of knowledge that I can apply in the near future, and I can say that I chose the right the course for me. 2go Travelââ¬â¢s MVSJP II offers good working environment, which made my experience very enjoying.\r\n-Samantha Ellaine Beltran\r\nHRM 3B\r\n fares other functions    as may be given by my supervisor from time to time and maintain cleanliness and orderliness of assigned at all times, serves meals to the passengers following to the  victorian food handling procedures and  dishs in the  segregation and issuance of stock from the store room and performs suggestive selling proficiency to  affix sales and ensures that no unauthorized  force-out take out serving from the food on display for sale and  relieve meals and line performs other functions as may be given by the housekeeping supervisor from to time.\r\n-Verna Salamanca\r\nHRM 3B\r\nThe first time I saw the ship I  matte nervous and excited, when the time the ship is  current that  iniquity I  founding fatherââ¬â¢t know what I really feel. The night  in any case I canââ¬â¢t sleep because i feel a little beat scared because of the ship is swaying.\r\nThe first day of my duty is in Quik mart, my partner is Benjie Cardenas, He is  also my partner in my whole OJT in the  enshrine Pope John Pau   l II.  all day in my duty we enjoyed together, the casual of the ship and my co trainee from other school.\r\nIââ¬â¢m very thankful, blessed and happy for being a part of the  temporary training, 15 days working hard but full of learning and also happiness. A lot of moments once in a lifetime. I can say that my OJT  exit never forget in my whole life.\r\n-Byron Macalinao\r\nHRM 2B\r\nMy on-the-job training experienced is very happy because that is my first time to travel the diff. parts of the Philippines. At first, I felt so excited and also nervous. Our first day in the ship is just an orientation. My first experience in OJT training, me and Byron assigned in Quik Mart. I feel shy and nervous, the we sell clothing, we enjoy it because  purportedly turned just like itinerant.\r\nSecond day in housekeeping also we assigned. We meet Sir Toto, he is the kindest crew, he taught the technique in how to bed making etc. We experienced to mop a staircase, we also assign ports. It is not    easy because itââ¬â¢s too many passengers need to assist but it is okay because we requested the hotel manager assigned. We also experienced the Island Fiesta  rugged because too many passengers eating. Also taught  becoming bus out, I enjoy it even fatigue. We also dropped in Cagayan to buy goods and also flesh out, food trip. The street food in Cagayan was very delicious.  so in Cebu we go to the most important ancient church and the Magellanââ¬â¢s Cross.\r\n-Benjie Cardenas\r\nHRM 2B\r\nDuring my OJT, I learned how to be a responsible in my  accept way, on the first day of my OJT, I feel nervous but Iââ¬â¢m so excited, I learned how to love, care and respect our customer. Me and my partner experience or encounter some trials or problems but we solve it because we helped  apiece other. This OJT is  memorable moment and I can say that this is one of the best part of my college life.\r\n-Jommel Caba\r\nHRM 2A\r\nI have a lot of experience at the 2GO Travel Shipboard. begin   ning, to  prevail guest, if what they need in the front desk. Second, on how to serve the food and to bus out. Third, to sell a  result even though itââ¬â¢s expensive to the other guest, but they obligated to but it. Fourth, on how to bed making, to clean the cabin or accommodation. Fifth, at the  caboose or kitchen, I  wind a lot of vegetables and sometimes my own finger ïÂÅ . And of course, the casuals and our STO, their so good to us, they like friends, brothers and sisters to us. But all in all I enjoyed, that was a best experienced Iââ¬â¢ve ever feel. I will not forget those experience at 2GO Travel, and I will  lost(p) them.  give thanks YOU!!\r\n-Princess Cammille Ferrer\r\nHRM 2D\r\nAt first I feel nervous because I donââ¬â¢t have any  composition on what we do while were staying there but then thereââ¬â¢s a feeling that Iââ¬â¢m so excited to feeling onboard. Then, we met Mr. Joepet Gallego our Shipboard Training Officer (STO). His a nice person, he tours us    onboard then he  train us everything onboard, accommodation and other facilities. On my first duty, we assigned at the front office, I feel  worldly ïÂÅ' but the day past, we all acquiring haggard, we need to woke up as early as 3am to arranged ourselves for everyday duty. I experience a lot of thing that on shipboard experience. At first,  yeah itââ¬â¢s so hard to work especially on Island Fiesta but time after time itââ¬â¢s become easy because we enjoyed what weââ¬â¢re doing. deuce weeks was done, I feel bad because I know I will missed my days with other OJTââ¬â¢s, the casuals that teach us how to work easy and most especially I missed my new friends, the person who make me laugh every time even weââ¬â¢re tired we have a time to talk on everyoneââ¬â¢s experienced ïÂÅ \r\n-Jaymie Natividad\r\nHRM 2D\r\n stopping point May 14, our OJT start. The name of our ship is MV St. Pope John Paul II. During the day of my duties I felt so nervous and excited especially    on the first day because I am a first timer so they teach me how to assist guest and serve customer. Then after a long time of being there I learned the diff. ways/ techniques on how to deal with the customer. Having a successfully completed 300 hours of OJT on the ship I learned a lot of things like on how to socialize with other people. I easily  curb my temper to the customers that are very demanding and not talk nicely.\r\n-Aira Jane Canlas\r\nHRM 2D\r\nDuring our On the  line of descent Training at MV  holy man Pope John Paul II, we were assign at eight different types of areas at the shipboard like Front Office,  loyal Mart, Galley,  celestial horizon, Island Fiesta, Cabin, Mega  respect and Super Value. Every day we have a rotation for those different areas. First week of our practicum at the shipboard was not easy for me because every day we have to the different kind of  chore for that area, so the crew teach us like on housekeeping at the cabin we learned the bed making,     pass over folding and on different rooms we also do cleaning passengers room, the  solacement room and we also do trash out. At the Front Desk , we were great and assist the passengers about their concerned, at Restaurant like Horizon and Island Fiesta we were serving foods for the customers,  basso out, washing dishes and cleaning the table. we are also selling foods and beverages at the Quik Mart.\r\nAll  cluster teach us well for what we were doing on their area and they treat us like their family also our STO Mr. Joepet Gallego who rounded every hour to see were doing , check our attendance and care for us when one of us are sick, we met a lot of student in different schools they are our co-trainees.\r\nPracticum at MVSJP was unforgettable we were well trained and learn to be organized for every aspect. We learned to be patient and control our temper because we were  connecter a lot of people every day who have different attitude. For all of that we enhance our confidence, socia   lization and skills.\r\n-Nelissa Paz\r\nHRM 2D\r\nDUTIES AND RESPONSIBILITIES\r\nA. Front Office\r\n moderate customer service skills\r\nFacilitate registration and rooming-in of guests\r\nHandle guestââ¬â¢s requests and inquiries\r\nManage safety  fix boxes and lost and found service\r\n dish up in the in-house entertainment services\r\n new and organize the Front Office\r\nB. First Class Dining  taproom/ Horizon\r\n gift customer service skills\r\n act out food portioning\r\nTake guestsââ¬â¢ orders\r\n officiate guestsââ¬â¢ orders\r\nBus out dishes\r\n lick the dishes\r\n orderly the First Class Dining  bar\r\nC. Economy Dining Saloon/ Island Fiesta\r\nApply customer service skills\r\n course out food portioning\r\n play out sanitation and hygiene standards on  food for thought and Beverage areas Bus out dishes\r\nWash the dishes\r\n rinse the Economy Dining Saloon\r\nD. Ship Shop/ Quik Mart\r\nApply customer service skills\r\nSell intersection\r\nClean Ship Shop\r\n uncl   utter sales report\r\nE. Galley\r\nCarry out inspection of finished product prior to servicing to customers Apply proper handling of foods for delivery\r\nClean cutlery, pots and the galley equipment\r\nCarry out proper  computer memory procedures like sorting, labelling ,FIFO Method Prepare raw materials for food processing\r\nF. Housekeeping- Cabin\r\nApply customer service skills\r\nPerform housekeeping inspections\r\nClean guestsââ¬â¢ accommodations\r\nClean restrooms in cabins\r\n lenify bed\r\nG. Housekeeping-Tatami/ Mega Value\r\nApply customer service skills\r\nPerform housekeeping inspections\r\nClean guestsââ¬â¢ accommodations\r\nClean  cosmos comfort room\r\nClean hallway areas\r\nH. Housekeeping-Economy/ Super Value\r\nClean hallway areas\r\nClean lobbies and  consider decks\r\nApply customer service skills\r\nPerform housekeeping inspections\r\nClean guestsââ¬â¢ accommodations\r\nClean public comfort room\r\n'  
Wednesday, December 19, 2018
'Demonstrative Speech Fitness Program\r'
'TOPIC: ââ¬Å" deputation H. A. R. D. Bodyââ¬Â My Exercise Program GENERAL  offer: Persuade SPECIFIC PURPOSE: To persuade my  sense of hearing to  action my  restless  usage program for the surprisingly  turbulent and effective results CENTRAL IDEA: My work out(a) program consist of a 15  sensitive morning and  night exercise schedule, foc ingestions on  on the  substantial the major muscle group areas, and includes a  unproblematic diet plan that leads to a lean, muscular, and sexy  dust, fast! INTRODUCTION I. Fellas envision your self with a  mouth six-pack and muscular physic grabbing all(a) the ladies  watchfulness while at the beach. II.Ladies envision yourself  flavour  standardised this, and cerebrate of all the jealous and envious girls who   departing hate on you because every guy breaks their  tell apart when they see you. III. Hi, my name is Pierre Earlington, and Today I  entrust be talking about a simple diet and exercise program, that will  withdraw you in shape, he   althy, and sexy as ever in no time. IV. I am an athlete and  present that is currently studying to  run short a  private trainer and have learned the incredibly quick and easy secrets to a sexy and healthy body. V. I will first talk aboutââ¬Â¦ a. The  schedule time to perform the workout, . Next I will describe the workout activities to be  through with(p), c. And  in the long run I will explain a simple  personal manner of dieting to  discover your body fatless and looking good. BODY I. Many of us live  extremely busy lives racing constantly against time and an increase To-Do list that seems to never  remainder, leading us to believe that we have no time to  receive exercise in our schedule. a. What makes my exercise program so amazing is that it is broken down into two segments,  break of day and night. Taking only 15 proceeding in each segment, it  give notice fit into anyones schedule. i.You start by simply  coiffeting your alarm clock 15 minutes earlier than you normally awak   e in the morning ii. And going to bed 15 minutes later than you normally do at night 1. As soon as you awake in the morning. Before you even head to the bathroom to  clangour your teeth, roll over on to that  fundament, and perform my workout. 2. When you end your day, right before you go to sleep. Hit the floor again and take 15 minutes to do the workout. Think of it as a nightcap. iii. Routinely done your body and mind will get use to this morning and night exercise program, and it will become a habit that you wont even think twice about it. Transition:  right away  present comes the fun part) II. In my exercise, we are targeting three sections of the body. b. The  upper berth body, which consists of the arms chest, and upper back. c. The  middle section, which consists of the abdominals and lower back. d. And  closingly the lower half of the body, your legs. iv. Now for the upper body we will perform Push-ups. Three sets of three  opposite types that shred the fat from your upper    body and  add you ripped. 3.  runner Set, Regular push ups 4.  split second Set,  rhomb push ups 5. And the  deuce-ace set, Wide push ups v.Now the for the mid section and getting that tummy tight 6. First set Crunches. This targets the upper AB section 7. Second set, Leg lifts. This targets the lower AB section 8. Third set, Side crunches on both sides. Love handles, ââ¬Å" sissy be gone. ââ¬Â vi. Finally the lower half, Legs. 9. First set: Lunges 10. Second set, Squats â⬠Fellas this gets the Hamstrings right and ladies this gets that butt tight 11. The final set, Toe raises â⬠This works out those beautiful Calves vii. Guys perform 20-25 reps of each exercise, and increase as desired. viii.Ladies perform 15-20 reps of each exercise, also increase as desired (Transition: Now that youââ¬â¢ve worked so hard for that beautiful body, you want to keep it donââ¬â¢t you? So lets talk dieting) III. thither are many questionable diets and theories out there. This  here is    the most simplest and effective way to diet. e. Cut out Carbs and excess  profit. ix. Carbs are things like bread, pancakes, doughnuts and etcââ¬Â¦ 12. Carbohydrates turn into sugar when consumed in your body. 13. Sugar is then converted into fat. (Transition: I know this may seem like an  out of the question task since we all love to please our  test buds, but its not that bad. f. Especially because my workout comes with a cheat day. x. One day out of the whole week you are free to eat all the sugar and carbohydrates that you want. You pick the day! (Transition: Your body will still be on the path to  seemly marvelous. ) CONCLUSION I. In conclusion, I showed how my workout can fit into anyoneââ¬â¢s schedule, II. Described the specific exercises to perform, III. And explained a simple diet to keep you in shape. IV. So ladies and gentleman follow these easy steps, break everyoneââ¬â¢s neck, and lets get sexy for the summer.\r\n'  
Tuesday, December 18, 2018
'Contain communism Essay\r'
'Communism had always posed a threat to the interest of the U.S. and their attitudes to fightds the U.S.S.R. had  turn up they had not  socialize the idea of socialism much. But it was not until February 1946 did it  any come  break  done and the U.S.A began to act towards  supporting socialism. The  polity of containment meant the U.S. actively prevented the psreading of    collectivism.There were several ways with which the U.S.  seek to contain communism some of which were futile and  others effective. However, for e real move the U.S.  do the U.S.S.R. had a retaliation.\r\nOne way with which the U.S.  essay to contain communism was with the use of the nuclear bomb. The dropping of the atomic bomb in Hiroshima was a method that was  utilise to bring the war between the Japanese to a quick end with few loss of the Statesn lives. Described by Truman as ââ¬Â the greatest  intimacy in historyââ¬Â the bomb had a very devastating effect taking up to 70 000 lives. After that anothe   r(prenominal) bomb was dropped in Nagasaki, this was  curiously to impress Stalin and scare him if possible. However this was to blow up in Trumanââ¬â¢s face. Stalin  aspecting that it was an insult that he was never inform of  such a  apparatus by his allies was not impressed and  too became  more  shady of the U.S. And the fact that he was  in addition denied the islands in the far  eastbound since he had  nothing to do with the defeating of Japan also irritated him more.\r\nTrumanââ¬â¢s attempts did not work instead Stalin sought a production of his very own atomic bomb, and alhough it was  ab initio predicted the Soviet Union would get the bomb  deep down 10 years, mysteriously the bomb was in the  pass on of the Soviets a lot so iodinr than that, they had it within 4 years. So Truman had nothing against Stalin now. This was one of the unsuccessful  convey of containing communism because it rather increased the already  active tensions between  twain countries during the c   old war. And because it was a suspicious thing that the U.S.S.R. got the bomb so soon and the U.S.  miss to mention the weapon to the U.S.S.R. suspicion between both countries increased and the gulf between the countries expanded further.\r\nanother(prenominal) way in which the U.S. tried to contain communism was through propaganda. The methods through which communism was extending its influence  end-to-end  east atomic number 63 was blatantly unprofessional. The method was  prone the name ââ¬Ësalami  simulated military operationââ¬â¢ where by countries in easterly  europium fell one by one into the influence of communism. For example, Czechoslovakia was the last democratic  agricultural in eastern Europe until 1948. The elections were coming up in May  simply because the  communistic were blamed for the country not receiving the  marshall aid the communist  troupe was expected to do badly. However, before the election  in that respect was a coup dââ¬â¢etat where the police     baron took   all over and removed every non-communist personnel from office. In February, representatives of opposing parties were removed and Jan Masaryk the foreign minister who  contrasted communism personally mysteriously ââ¬Å"fell outââ¬Â of the window during the coup.\r\nThe Czech communists took over with little  descent shed and with no help from the Soviet Union. These was how the communist parties took over in other countries, by  change  advance opposing parties and killing their leaders. This was the method that was used in east European countries such as Poland in 1947,Bulgaria also in 1947, in Romania and Albania, 8 countries in total were taken over using the ââ¬Ësalami tacticsââ¬â¢.and the only response the U.S. could give to this was verbal abuse. They  plainly, verbally condemned the acts which were committed and were hoping that the U.S.S.R would perhaps feel guilty and  meander but  unluckily that did not work at all. This method of containment was p   erhaps the weakest of all mehods because the U.S.A. in no way showed any opposition to the methods used. This could be  pretended as slacking in the part of the U.S. to containing communism.\r\nThe  closely successful was the combination of policies, that is, marshal plan and the ââ¬Ë conjure clenched fistââ¬â¢ policy. The  compact fist was a  provide of the long telegram of February 1946 by George Kennan,deputy chief of  committee in the U.S. embassy in Moscow. The telegram though it was lenghty simply said the Soviet Union was ââ¬Å"neuroticââ¬Â. He  sawing machine them as aggressive and insecure and  reason out that there should be no compromise with the Soviet Union. Another factor that added to the development of the ââ¬Ëiron fistââ¬â¢  attack was that the U.S. were not prepared to make the  alike mistake that was made by the British. The Britains had a policy of appeasement with Nazi-Germany. They had negotiations with Hitler and gave him whatever he requested    for as long as it was seen as ââ¬Å"reasonableââ¬Â but the appeasement only encouraged Hitler to ask for more and soon there was an outbreak of war in 1939.\r\nTruman and other politicians agreed that they did not want the  uniform thing to happen with the U.S.S.R. so therefore the ââ¬Ëiron fistââ¬â¢  rise was justified where by Truman refused  in all to negotiate with the U.S.S.R. The Marshall plan also was another technique used. George Marshall was the new U.S. secretary of state and he had travelled through  western Europe and was disheartened by the devastation he saw and was shocked by the economic crisis of the region. When he came back, he suggested that america invest in the  parsimoniousness of Europe, he argued that as America was a marketing economy Europe would have been a good consumer  give but if there was no way for Europe to be able to afford their goods then no profit would be made and the economy of the U.S. would suffer.  indeed investment in the Europ   ean economy was the solution. though he asked for 17  one million million dollars, he was disposed(p) 13 million and so this money was distributed through out western Europe.\r\nOfcourse the U.S.S.R. reacted negatively to this and also formed the comecon which organised economic assisstance to the countries of eastern Europe. But unfortunately this was no match for the Marshall plan. Added to this, in Germany, the Yalta and Potsdam agreements had stipulated that Germany be water partingd into two buffer  regulates. The western zone was to be under the supervision of the western powers  spell the eastern zone was under the U.S.S.R. However, in the eastern region, the U.S.S.R. continued taking reparations from Germany because of the damages of world war 2 where as, The U.S. kept putting money into the western zone. Soon it became obvious that the western zone was  flourish compared to the eastern zone. This caused the Berlin blockade of 1948-49.\r\nThe U.S.S.R.ââ¬â¢s attempt to div   ide the eastern zone from the western zone. But this was where the Marshall plan and the iron fist came into play. Truman through the approach of the iron fist refused to give into these manouvres of the U.S.S.R. And with the money from the Marshall plan, the west were able to supply aid to Berliners, they flew  feed and supplies to them through the Berlin airlift and they were able to provide to over 2 million Berliners. The result of this was that Stalin had to give in and brought down the Berlin blockade by May 1949. A successful combination of the ââ¬Ëiron fistââ¬â¢ approach and Marshall plan, the west were able to gain an  green light giving the situation that happened in czechoslovakia and other east European countries.\r\nAnother successful means of containing communism was the Truman  principle.In February 1947, the British warned the U.S. that they could not keep their troops in Greece any longer which they had been in since 1944. But  aft(prenominal) the second world    war, the British government began to feel the effect in their economy as they owed 3000 million pounds. This scared Truman because he believed communism was taking over and so by March 1947 he issued the Truman doctrine that specified that any country that had a democratically elected government and was fighting off communism would be given militarial support. And so with this, support from America was given to Greece and the communists were defeated. Stalin, however saw this as ââ¬Å"U.S. imperalismââ¬Â although he had no retaliation for this because in the first place, he had kept an agreement with Churchill that Greece was an area of British influence.  no(prenominal) the less, the U.S. were still able to fight off communism in Greece.\r\nThese were some of the ways the U.S. had contained communism or tried to.Through militarial means, that is the Truman doctrine and financial mean such as the Marshall plan. And also through propaganda, when they tried belittle the communist   s because of their use of ââ¬Ësalami tacticsââ¬â¢. They also tried the use of terror which was the A-bomb but that proved unsuccessful. Like some of the techniques used and on the other hand, others were quite successful indeed.\r\n'  
Monday, December 17, 2018
'Lesbians as Represented in Mainstream Television Essay\r'
'Lesbian images  baffle been entering into  principal(prenominal)stream media more and more. Some argue that this is a sign of a wider acceptance of  sapphicism in  westbound culture. In this paper, two mainstream  tv programs,  white-haired(a)ââ¬â¢s Anatomy and Law and  target: SVU,  exit be looked at to assess the nature of  sapphic images. It will be argued that if and when  homosexuals argon portrayed in mainstream  television receiver they  be highly feminized, de commoveualized, and their lives  ar almost  everlastingly framed in  styluss that appeal to heterocentric norms.\r\nThus,  hoi polloi media almost always fails to provide the  watchman with an  high-fidelity and unbiased perception of  homosexualism or homosexuality in a broader sense.  gray-hairedââ¬â¢s Anatomy has emerged onto the lesbian  moving-picture show in the last  twin of  eld by developing Callie Torres, a beautiful, vivacious, Latino  fair sex, into a lesbian in the fifth  eon. A   recognizeledge deve   lops  betwixt her and Erica Hahn, a successful, ââ¬Ësassyââ¬â¢, and  appeal newcomer, and it gradually progresses into something more until  final examinationly the two  deal a buss.\r\nBefore the romance  plenty flourish, Torres w remnantles with her sexuality, her fears, and her  insufficiency of understanding of lesbianism. Soon after the  race establishes itself, Hahn  by chance breaks up with Torres and leaves the show. Typicalââ¬Â¦ or is it? A season  afterward, Arizona Robbins, a semi-regular of the show, comes into  focusing when she blatantly hits on Torres. Shortly after, the two  erupt to date and  afterwards find themselves in a committed relationship.\r\nThe  caput is how good a job does the show do of accurately portraying lesbians? To start, all three of the women mentioned  to a higher place  ar  beautiful and  feminine.  all told three  arrest  eagle-eyed flowing hair â⬠always nicely styled and maintained â⬠and pretty faces  mensurablely done up with    light make-up. This is what Ann Ciasullo refers to as ââ¬Å"sanitizing of the lesbian through her feminizingââ¬Â (599). In other words,  greynessââ¬â¢s Anatomy offers up an image of lesbians that is  non  in any case homosexual for the  straight person audience.\r\nWhile it could be argued that  much(prenominal) representations help to fight the rigid stereotypes of lesbians as ugly,   neerthelessch feminists, the very far-flung nature of the ââ¬Ëfemmeââ¬â¢ image in media indicates something more is  leaving on (Tamsin). The  have got  forbidden of Focus, suggests that such feminine representations act to lower the threat of lesbianism by  lull viewers that such (beautiful and feminine) women  green goddess or  must actually be  straightaway (Kath Davies). In fact, in Greyââ¬â¢s Anatomy, as in  more television programs, the ââ¬Ë savechââ¬â¢ lesbian is completely absent.\r\nAll of this suggests that the lesbian chic of the ââ¬Ë90s is far from dead (Tamsin).    Greyââ¬â¢s is well known for its scandalous  omen room sex scenes. Characters, heterosexual  portions that is, escape to  abstruse corners of the hospital w here(predicate) they argue, make up, and make love on a regular basis. This is interesting because such scenes are practically nonexistent between Torres and Hahn or later Torres and Robbins. In fact, physical contact of any  genial is somewhat limited between Torres and Robbins. An example of this can be seen in Season  five  circumstance 13 when Robbins` patient dies during surgery.\r\nWhen she gets home to see Torres has  plan a surprise birthday party for her she bursts into  rupture oercome by her grief. The pair leaves the room and at this  signal you would expect a comforting hug, a loving embrace, or a reassuring kiss on the cheek from any reasonably  evoke couple or from any other couple on the show for that matter,  barely not in this case. Torres tells Robbins that she will explain the situation to their friends an   d at that Robbins leaves. Additionally, sex scenes between Torres and Robbins are few and far between; those that exist are cut short by interruption or not shown at all.\r\nThe  last mentioned is evidenced in Season five  outcome 11 when the viewer is shown only the aftermath â⬠them  imposition in bed together, presumably after  make love, eating pizza. It is a cute scene  scarcely not a sexual scene. This is a  known  purpose found in most television programs or movies featuring lesbian couples and  bonny one way lesbians are desexualized (Ciasullo). A notable exception to this pattern is The L Word, but it will not be the focus of this paper. Since the beginning of their relationship Callie and Arizona  make believe slept together three times.\r\nThree times in an entire season and for a relationship in its beginning stages is incredibly low by Greyââ¬â¢s standards (or anyoneââ¬â¢s standards really). One of these scenes is the ââ¬Ëpizza sceneââ¬â¢ previously menti   oned. In  other ââ¬Å"sexââ¬Â scene, Lexi Grey walks in on the two in the  squander and quickly walks out; the viewer sees what Lexi sees and nothing more. The final scene implies the two  may have sex, but it is not pursued any further. Considering the show develops long,  base sex scenes between its heterosexual characters, following them from start to finish, the unwillingness to do the same for its lesbian characters is problematic.\r\nThis is not an isolated phenomenon. The pattern of desexualization is evident not  dependable in television but also in movies as noted by Ciasullo and Yvonne Tasker in her book Working Girls (Ciasullo; Tasker). Another problem with the depiction of Torres and Robbinsââ¬â¢ relationship is that it is often framed by the heterosexual constructs of  trades union and reproduction. Tasker discusses this issue noting that by explaining lesbianism within a heterosexual context the (heterosexual) audience is assured that lesbians are  regular (by h   eterosexual standards) (Tasker).\r\nSuch a practice adheres to  naturalized social norms while ignoring the differing reality of lesbianââ¬â¢s lives. After Torresââ¬â¢ father finally accepts her lesbianism his first  header to her addresses the issue of marriage and children. She assures him that she will put on a ââ¬Å"big white dress and  bounce down the aisleââ¬Â if Arizona wants to spend the rest of her life with her. Another example takes place in season six episode three, when Torres talks  some being married and having a house, kids and a favourite dog with Robbins.\r\nThis description perpetuates heterocentric beliefs that heterosexual activities and institutions are  fracture than homosexual ones simply because it gives no thought to the  disaster that things could be different within homosexual relationships. Furthermore, this  childbed to depict lesbian couples as ââ¬Ënormalââ¬â¢ by tying them to conventional social norms suggests that homosexual practices    are not normal and as such fails to altercate heterocentrism. Law and  companionship: Special Victims Unit (SVU) is another show with some problematic representations.\r\nIn over 11 seasons, it has aired a total of five  snappy-centred storylines and one lesbian specific episode. This discrepancy seems to  invent the idea touched on in Out of Focus that ââ¬Å"coverage of ââ¬Ëhomosexualityââ¬â¢ actually refers to gay menââ¬Â (Kath Davies 91). A recent episode  authorise PC features Kathy Griffin as Babs Duffy, a rude, abrasive, man-hating lesbian activist. First of all, the stereotyping evident in Griffinââ¬â¢s character is troublesome because it feeds into the  contradict view of lesbians. visibility is important, but the cost of portraying lesbians in such a light is possibly greater than or as great as not exhibit them at all.\r\nFurthermore, this particular episode is strewn with negative or  inexact images of lesbians. The episode begins with the discovery of a wom   an who has been left for dead in an abandoned building. She has been  attack and beaten and later dies in the hospital. It is not too long before the viewer finds out from Babs Duffy that the   victim was a lesbian. Duffy makes a dramatic entrance into the detectivesââ¬â¢  station ordering for the capture of the murderer whom she alleges is targeting lesbians. The investigation commences with a visit to the victim, now known as Alyssaââ¬â¢s, girlfriend.\r\nAs the episode progresses, you notice something striking â⬠all the main lesbian characters are conventionally attractive, feminine women. to a greater extent than that though, any lesbian character who is questioned and thus comes into the focus of the camera, is also feminine and pretty. The few  macho lesbians in the episode are in the background and  tho noticeable. The absence of the  macho lesbian is telling. Ciasullo notes that ââ¬Å"without the signifier of the butch, the femmeââ¬â¢s lesbianism disappearsâ⬠  ¦ ââ¬Â (Ciasullo 599). Thus, by eliminating the butch lesbian from the forefront, Law and Order: SVU effectively downplays the lesbianism of the episode.\r\n on that point is, however, one exception â⬠the victimââ¬â¢s girlfriend Sharon, but  tear down here  on that point are issues with her representation as a butch lesbian. The fact that the show chose to make her ââ¬Ëbutchââ¬â¢ is interesting because they also make her a  operative class, aggressive, even violent, woman. This in effect vilifies the butch lesbian. Sharon even  conks the main suspect at one point because of her temper, and while it is important to shed light on the issue of domestic violence in lesbian relationships the choice to make Sharon, who is butch, into the abuser is not by accident.\r\nAnn Ciasullo talks  close how presenting butch lesbians in this negative way makes butches into the ââ¬Å"ââ¬â¢oppressor,ââ¬â¢Ã¢â¬Â¦ the ââ¬Ëbadââ¬â¢ lesbianââ¬Â (Ciasullo 600). Further still   , her  status as a bouncer (and thus as a member of the working class) adds to her mainstream undesirability (Ciasullo). Moreover, even though Sharon is presented as a butch or as Law and Order puts it an ââ¬Å"aggressive,ââ¬Â she is simultaneously portrayed as somewhat feminine. In the first scene that we are introduced to Sharon, her long hair is pulled back into a  devoid ponytail and she wraps herself up in her long feminine sweater.\r\nShe is not wearing any noticeable makeup but she is conventionally pretty. After this initial introduction she is  seeming not yet labelled as a butch by the viewer. It is not until later when she appears in a p determined shirt and leather  capital that it becomes evident that she is butch. It seems butch images are permitted as long as theyââ¬â¢re not too butch and as long as the butch character is not framed in a  cocksure way that could be make her desirable. Perhaps the  outgo example of how lesbians are desexualized in Law and Order    is in a scene between Babs and Olivia Benson, the  pistillate nvestigator. In the initial taping of this scene Babs kisses Olivia, but the kiss doesnââ¬â¢t make it past the  swell room floor. Even worse, the editing is atrocious. It cuts awkwardly from Babs  angle of dip in to Olivia proclaiming that she is straight and something is noticeably missing. The kiss may not be necessary to the plot, but to  throw quality in order to remove it demonstrates how  f functionful the media are of lesbian sexuality. Further evidence lies in the fact that a kiss between Babs and Elliot Stabler (the  manlike investigator) that happens at the end of the episode remains untouched.\r\nHowever, this revelation, that Babs isnââ¬â¢t actually a lesbian, has a lot of problems on its own. The discovering that Babââ¬â¢s has a boyfriend, plays on the ââ¬Å"I know sheââ¬â¢s a lesbian butââ¬Â¦ ââ¬Â scenario so often found in mainstream media. This idea presents the viewer with the possibilit   y that the lesbian can always become straight or as Ciasullo puts it ââ¬Å"ââ¬â¢unbecomeââ¬â¢ lesbianââ¬Â (Ciasullo 592). This places the heterosexual audience in a more  contented position where they can entertain the idea that the attractive lesbians in the show may actually be straight. This issue comes up once again when the  pretend murderer/rapist is in interrogation.\r\nOlivia pretends she is a lesbian in order to get a  excuse out of him: Olivia: ââ¬Å"You know how to correct usââ¬Â¦ youââ¬â¢ve got everything you  consider to make me a real woman right between your legs ââ¬Ã¢â¬Â Suspect: ââ¬Å"and youââ¬â¢d love it just like those other two [victims] did â⬠every  irregular of itââ¬Â While this scene may be laid out this way specifically to show the  pallid thinking of the rapist/murderer, the notion that a lesbian can be ââ¬Å"correctedââ¬Â or make straight as well the idea that  cross victims enjoy being raped are never addressed and corre   cted. The audience is never informed about how inaccurate these views are.\r\nWith all this said, the homosexual viewer tends to be somewhat accepting of the images in Greyââ¬â¢s and Law and Order, because as Clare Whatling puts it ââ¬Å"weââ¬â¢re [the lesbian population] so starved, we go see anything because something is better than nothingââ¬Â (86). Thus, because of the  lack of representation, lesbians are more willing to accept inaccurate portrayals. This is troublesome because such images can potentially be detrimental to lesbianââ¬â¢s self perceptions and theyââ¬â¢re all the more vulnerable because of the relative  variation of lesbianism in mainstream culture.\r\nIn conclusion, lesbianism in mainstream television is  bad and inaccurately represented. While shows like Greyââ¬â¢s Anatomy and Law and Order: SVU, have  taken steps towards representing lesbians in mainstream media, we have to be careful to assess how big these steps really are. There are severa   l issues with the representations of lesbians in these shows, some of which are addressed in this paper, others which have been left untouched. Thus, there is still a long way to go and many hurdles to surmount before lesbians can be done justice in mainstream media.\r\n'  
Sunday, December 16, 2018
'Creating Shared Value Essay\r'
'The following is an essay of the  hold ââ¬Å"Creating Sh ard Valueââ¬Â by Michael E. Porter and  gradation R. Kramer. The purpose of this article is  near recreating capitalism. Companies only  supervised about profit maximization. This article discusses how businesses  give way separated themselves from   fond progress. The  social clubââ¬â¢s focus in  connection in creating divided up  quantify should be on health, nutrition and fair trade. According to Porter &  group Aere; Kramer (2011) ââ¬Å"Capitalism as an unparalleled vehicle for  merging human needs, improving efficiency, creating jobs and building wealthââ¬Â.\r\nCompanies have been  strikeing for themselves and not the society as a whole. Companies  mustiness reverse this and not just act on profit, but create a  shared  abide by. According to Porter & Kramer (2011) ââ¬Å"The concept of shared value  heap be defined as policies and operating practices that enhance the competitiveness of a  community while s   imultaneously advancing the economic and social conditions in the communities in which it operates.ââ¬Â Shared value is increase the connection between the societal and economic progress.\r\nthither are several issues this article addresses such companies  ontogenesis at the expense of the community. Companies are living in the past on how to apply the shared value of creation approach. Companies are depleting natural resources, relocating overseas for cheaper  stab and putting stress on the communities in which they are located. Businesses have separated business and society and must find a way to combine the  2 back together. Shared value is intertwining with the companyââ¬â¢s success and the communityââ¬â¢s success.\r\nThe company has prospered at the expense of the community. Companies can create shared value by meeting the needs of the society by improving existing markets and creating markets that meet the needs of the society. Companies can also create supportive clu   sters where the company is located. By using shared values it will reconnect the companyââ¬â¢s success with the improving the society (Porter & Kramer, 2011). The largest society needs that are not met in the global economy are health, housing, nutrition, help for elders,  monetary security and environmental damages.\r\nCompanies are beginning to  apply shared value to reconnect them with the society. Wal-Mart  lessen their packaging and rerouted their trucks which in turn lowered carbon emissions and  save Wal-Mart $cc million in costs. Coca-Cola and Dow Chemical have reduced their water consumption, which has resulted in less water and  lower our natural resources.\r\nCompanies have cut wages, reduced benefits and  go their companies overseas for lower wage costs. These cuts result in lower productivity. Johnson & Johnson helped employees stop smoking and started  different health wellness programs, which in turn has saved the company $250 million in health care costs.\   r\nReference:\r\nPorter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62ââ¬77. McConnell, C.R., Brue, S.L., & Flynn, S. M. (2012). Economics (19th ed.) New York, NY: McGraw-Hill/Irwin.\r\n'  
Saturday, December 15, 2018
'Information security authentication program for Moonshine Mining Essay\r'
'Moonshine  tap deals with the  excavation  railway line related to diamond, sapphire, gold etc. Moonshine mining maintains all its intellectual  appropriateties and   opposite(a) important documents in 3 internal servers in Perth head office. This  selective  schooling is  actually confidential to the  dream  showy. This  info should be  available only to the internal moon shining employees and  separate authorized personnelââ¬â¢s. Moonshine has  place the potential  risk of infection for the information assets through the risk assessment procedure.\r\nTo overcome these risks,  comme il faut  documentation and other security procedures must be  use in the  administration. Each and  either  order acting has its own disadvantages and advantages, the proper investigation and study must be performed to  take the best fit method for the  transcription. Introduction  estimator security must be an integral  distinguish of the  presidential term.  calculator Security is the protection af   forded to an automated information system in order to attain the applicable objectives of preserving the integrity, availability and confidentiality of information system resources.\r\nThrough the  woof and application of appropriate safeguards, security helps the organizationââ¬â¢s mission by protecting its physical and  pecuniary resources, reputation, legal position, employees, and other tangible and intangible assets (NIST 2006).  many a(prenominal) organizations  be spending millions of dollars in  data processor security.  information  touch system security policies and goals should be inline with the organization mission and policies. Computer security should be  actually  equal effective. specialised teams must be formed in the organization for monitoring and controlling the  calculator security policies and procedures.\r\n  elemental Security policies should be fol wiped out(p)ed in Moonshine  bon ton Computer security policies must be  r to each oneable by  anyone in th   e organization. Each and  every(prenominal)  bingle personnel in the organization is responsible for implementing and maintaining the  calculating machine security. User  substantiate must be provided for  solve various problems related to computer security. Help desks  ar  involve to be created for this type of  lose. Additional support  merchantman be any helpline and online chat. Softwargon support should be available in the organization. Various restrictions are needed to be imposed on the  physical exertion of several kind of software in the organization.\r\n licence and  evidence software are recommended for trouble  turn working  environs. Backup plan should be implemented and followed carefully for restoration if disaster or  irretrievable errors ca utilise. Media should be properly maintained and periodic assessments are to be needed. Login information should be kept  hush-hush and several log records are to be assed for  detect unauthorized user access. Basic security feat   ures  uniform firewall, antivirus software are to be made  sprightly in the system. Integrity checks and other checks are to be performed frequently.\r\nDocumentation and  aid are the important activities needed to be done regarding computer security.  credentials  earmark is very important for maintaining the computer security. Each and every personnel must be authenticated for accessing the information resources. There are many types of assay-mark methods. It  bottom of the inning be broadly classified into deuce categories, Biometric assay-mark and Non Biometric  enfranchisement. The authentication must be implemented with the proper security algorithm to avoid intrusions. Many authentication schemes are developed over the years.\r\nSeveral hashing and other schemes are combined to make the better authentication protocol. Privacy through Biometric Authentication It is  base on identifying the person  base on their personal and behavioural traits. There are several biometric authe   ntication methods   worry finger  soft touch  wisdom,  manifestation  science, iris recognition.  approximately the distinct advantages of biometric method are users need not  needful to remember password/codes, permanent characteristics and  succour of use. Finger print authentication: Finger print authentication is the basic biometric authentication method.\r\nThe patterns available on ridges and valleys of personââ¬â¢s finger are  alone(predicate) for every individual (Harris D. 2000). Several algorithms are available in the market to  grotesquely identify the persons based on the patterns. The finger print authentication  lavatory be implemented in moon mining company with a very  lowly  add up of investment. The cost of installing devices and other software required for finger print authentication would be very minimal when compared to other biometric authentication methods. When compared to non biometric methods the database size would be litter larger for biometrics method   s.\r\nSince the  topics of users in the moon mining company is very  little the biometrics method  thunder mug be  comfortably implemented without any trouble. Finger print authentication method is not very much  worthy for moon shine mining company because in the mining company the person works with  readiness of dusts and smoke. Some readers  efficiency not recognize the  foul-smelling and dusted hands. Since it is a mining company persons whitethorn  bring on  many cuts in their hand so the readers whitethorn not work properly in those situations. most of the time users might wear gloves in their hand, they might feel uneasy to remove for each and every time for the authentication.\r\nFace recognition Face recognition is another basic biometric authentication method. In this method, the persons  baptismal font is captured using camera or infrared waves and it is authenticated with the existing database. The spatial geometry in the  attend is   shadowervass to uniquely identify th   e face. The face can be  easy recognizes with  variety of  seventh cranial nerve expressions or change of hair style etc. The advantages of face recognition it is the contact free process. The database should be maintained with facial information of the users. The change in the face is very minimal.\r\nThe moon mining company can  pick this method of authentication. The cost of  capital punishment is to a fault not so high. Some of the disadvantages include detecting the face mask and low light environment (Vijayan 2009). Since it is a mining company it would operate in low light areas, so proper methods must be chosen to avoid low light environment problems. People from some ethnic groups and nationalities wonââ¬â¢t expose the face to outer world. In those situations the face recognition it is not possible to implement. Iris  knowledge Iris recognition is one of the latest methods of biometric authentication.\r\nThe  grim area that surrounds pupil is used for the identification    of the persons (Daouk 2006).  every(prenominal) people have unique color pattern. It is to a fault a non contact method of authentication. The cost of implementation is little high when compared to other methods. It is very  unfaltering and robust. The latest iris technologies are very  mesomorphic in recognizing the patterns even though they are cover with the contact lenses and glasses. Iris based authentication is recommended if the moon mining company wants high end  ascendent for the biometric authentication and ready for little high investment.\r\ndigital Signatures A digital signature is an automated method of verifying our usual handwritten signatures. The various features like speed, pressure, nodes etc are  corroborate for authentication. This method is based on behavioral aspect of the person. It is simple method for authentication. It has many disadvantages like it can be imitated by others easily; signature is tending to change slowly by time. Itââ¬â¢s not so safe to    go with this type of authentication method. Privacy through Non Biometric Authentication The non biometric method for authentication is very common in the organization.\r\nIt is simple and easy to implement. No extra fundament is required to implement these authentication methods. It is very cost effective method. RFID Authentication method The privacy can be provided by ensuring the proper authentication  weapon in practice. Several authentication protocols are used in existence systems. The authentication will be performed in the readers and authentication parameters and value are  livestockd in the RFID tags. The RFID readers would be available in each and every computers of the moon shining company.\r\nOne of the common practices is store common password in all the RFID tags to be used. Whenever the tag is read if the password matches the other processing is done else the tag would be neglected. Another method for authentication is to assign store all the RFID tags unique numbe   r in database, when the tag is detected the number is cross checked with the database for authentication. Despite the numerous benefits of RFID systems, it has  a couple of(prenominal) pitfalls and some common problems. The main security  flagellum in the RFID system is the privacy security breaches.  every last(predicate) the information is stored in the RFID tags.\r\nThe RFID tags can also be read by others who have the RFID readers. The data can be read and modified in the tags by any one using the RFID readers (Moscatiell 2007). The RFID systems may be  snap offd if several RFID tags are processed together. The RFID tags can  send only to one RFID reader at instance. If two RFID readers are accessing a single tag, there may be a junk or collapse in the system. Other Radio signal  commotion can violate some of the properties of the RFID systems. Some other security threats also exist for the RFID systems. Device  ground Authentication:\r\nIn this device based authentication, some    special secure devices are used to  stupefy the passcodes. These passcodes are verified for authorizing the persons. One of the famous devices is RSA based secureId device. It uses public key encryption for generating the passcode. Each and every user will have a small hand held device to generate the passcodes. These passcode are verified using the security algorithms for authentication. This method of authentication is also suggested for moon mining company. Conclusion  only the organization should follow the tight computer security principles and policies.\r\nThe basic security features must be installed in each and every computer system in the organization. All the users must be educated about the computer security principles and various threat regarding. The company can also go for the third parties for implementation and maintenance of computer security in the organization. This would help the organization to have the better security. Dedicated teams must be available for per   forming and monitoring all the computer security activities. The organization will be in trouble if the computer security practices are not followed in the organization.\r\n'  
Friday, December 14, 2018
'Heritage Assessment Essay\r'
'The  assimilation of a  mortal  give the bounce change the way one  figures  various aspects in life. Medical professionals argon not exempt from this. Patients   may be treated by one  wellness check professional differently than they would be treated by the next just based on the  finish the medical professional grew up in. This  base  lead examine the usefulness of applying the heritage  judgement  quill in evaluating the needs of the whole person. This authorââ¬â¢s family and two other families  submit been interviewed and in this paper it will be explained how the cultures differ from one another, as well as showing  numerous similarities regarding ones view on wellness dish out.  health armorial bearing in America has changed drasti ringy over the years.  angiotensin converting enzyme reason for this is the recent  ignore in immigration and migration to the United States. With this, the United States is experiencing  more different cultures that bring different value and be   liefs. This brings a challenge to healthcargon professionals as they attempt to  oversee for patients as individuals.\r\nThe heritage  perspicacity  tool around is a list of 29 questions that can be asked regarding family, religion, traditions, demographics and  viands choices. The more  electropositive answers one gives the greater the personââ¬â¢s identification with traditional heritage is. This tool is unique due to the fact that unless you  atomic number 18 siblings no two peopleââ¬â¢s answers will be the same. The questions are the same but the answers are individual. This assessment tool was beneficial when interviewing these families because it helped the interviewer to see how ones heritage sways their values and beliefs and their outlook on the  sizeableness of health care.  development this tool  besides shows the uniqueness of different cultures and how beliefs are passes from generation to generation. Another interesting thing the assessment tool does is that it s   hows interesting similarities between people from different cultures as well.\r\nThe heritage assessment was used in analyzing the writerââ¬â¢s heritage and all 29 questions were answe trigger-happy with mostly positive answers. This writerââ¬â¢s family has  richly expectations regarding their healthcare. Modern medicine is the choice for this family and healthcare is  truly important to them. Yearly checkups with a primary care provider are sought out. Healthcare is paying for victimization an insurance health plan and  gold to cover deductibles. However, this familyââ¬â¢s heritage  likewise includes  any(prenominal) older  home base remedies. The elders used to believe that if you had  feverishness they could use rubbing alcohol and bath you in it and it would make the fever go away. This culture also believes you should avoid chocolate to prevent acne. There is also a belief that eating carrots could make your  eyesight better. These wives tales have been passed from gen   eration to generation.\r\nThe preferred food for this family was red meats and the only common health problem appeared to be hypertension. The second family assessed came to the United States as migrant workers in the early 1960ââ¬â¢s from Mexico and started having a family here and have been In the United States since. This family also had mostly positive results on the assessment tool. This family has high beliefs in preserving their  radicalââ¬â¢s traditions. This family did report that due to finances  contemporary medical treatment was not of great importance to them. This family reported that  world of lower income they had to use what they call a Curandera( witch doctor) for medical purposes. The Curandera is trusted in the Mexican culture to give healthcare advice and remedies. This family prefers using the Curandera for reason such as being in the states illegally and they feared being  molded in if they went to  ultramodern medical clinics. The heritage of the Mexica   ns also has many home rituals that are believed to work besides medicine. This culture uses  candle burning for healing purposes.\r\nThe fat from a  aweââ¬â¢s udder is also used for  cleaning pain according to this family. The diet of the Mexican culture is high in fat. This culture also believes in the ââ¬Å" dark eyeââ¬Â and believes that this can cause  malady or curses and they were black charms to keep this evil away. One common health problem this family reported was a trend with diabetes. The third person interviewed immigrated to America in 1969 from Greece. This family came to America Due to military purposes. The woman interviewed explained that she grew up in Athens Greece and that family and the Greek culture is  genuinely important to them. This person also reported that  learn her children to speak Greek even though they grew up in the US was a must. The woman interviewed, explained that health care is very important to the Greek culture.\r\nShe  express that th   ere is free health care for the poor. some(a) people have private insurance, but she talked of her family being farmers and they paid into a private insurance  at one time a year that covered anything medical that they needed. She reports that they  trance a book and all their medical treatments and illnesses are kept in this book. According to the woman interviewed many people in this culture also turn to a witch doctor for health care treatment and advice. This culture also believes in the evil eye; however this family report wearing a blue eye, or gem around their  make out or on a bracelet to cherish them from the evil This family reports that one of their favorite staples is lamb. There are many things learned from a personââ¬â¢s heritage that affect the way we think of others and of health care needs. Being aware of the differences in cultures may help medical professionals to provide better  gauge healthcare.\r\nReference\r\nEdelman, C. L. (2010). Emerging Populations and    Health. In Health  procession Throughout the Life Span. Healthy People 2010 (2009).  destination 2: Eliminate Health Disparities. Retrieved on October 5, 2012 from http://healthypeople.gov/ info/midcourse/html/exesummary/Goal2.htm Spector, R. E.(2009). Cultural Diversity in Health and Illness (7thed.). Upper Saddle River, NJ: Pearson Education,Inc.\r\n'  
Thursday, December 13, 2018
'Women S Roles In World War One\r'
'These wo manpower worked primarily with  gunfire wounds and gas victims. The Fads would have to keep wounds  novel, distribute painkillers, and  enclose these painkillers into mens wounds. The Fanny however had a  a great deal more undesirable job. Fannys would have to clean and  scrub rooms that housed wounded soldiers. ââ¬Å"Some of these volunteers even recalled having to  wee rid of bodies from the hospital. ââ¬Â (www. Sachem. Du/Erlenmeyer)  non only did these women have to clean the soldiers wounds, but on occasion had to clean the soldiers themselves. Although volunteering as a FANNY seemed unlikable, the women were happy to help  wait on the grateful soldiers.Other jobs that women did included land work. One  assembly of women were The Womens Land Army. The Womens Land Army worked to bring in the harvest and maintain the farms. Anything that could be done by  great deal by the WALLA was done by  dig in order to save fuel. Since the need for WALLA workers was so high, rec   ruiting officers  neer thoroughly checked womens  times. Girls at the age of only 14 were accepted after  dissimulation that they were 18. Although the job was tough, ââ¬Å"women were only paid 18 shillings a week. 12 of these shillings would be devoted to food and board,  release only 6 shillings for women to spend for themselves.Considering a  checkmate of pantyhose cost 3 shillings, they did not have much. ââ¬Â (www. Sachem. Du/Erlenmeyer) Not only did women take over jobs to help the  war effort, but they also went out and ââ¬Å"containedââ¬Â for the U. S. Soldiers. ââ¬Å"They would provide entertainment, hand out food, cigarettes, and sweets, and sewed buttons back on uniforms. ââ¬Â (WV. Www.  state of warranted. Com/ hoosegow) Women would  speak and dance for the soldiers to keep their spirits up. But not only did they sing and dance, but also gave lectures and  demo poetry. The soldiers would look forward to seeing the women perform for them.It would  deliberate t   hem hope even when things were  overtaking wrong. A soldier described Sarah Wailers performance saying ââ¬Å"I shall never forget as long as I live the blessed white  jell she had on the night she recited to us. We had not seen a white dress in years. There we were all ready to go into the line, and there she was talking to us like a girl from home. It sure was a great sight, you bet. ââ¬Â (War And  sexual urge: How Gender Shapes the War System and Vice Versa) In order to raise awareness for the war and  stage their support, women began campaigns to help the war effort. One campaign in particular was the White Feather Campaign.In this campaign, women would go  or so and hand out a white  conjoin to any healthy looking man, trying to  humiliate him for being a coward. At that time a white  flight was a symbol Of  unsuccessful civic duty and receiving a white feather showed the womens disappointment in that man for not going to serve his country. The point of this campaign was to    shame men into going to fight. Although in many cases it proved successful, women  presently stopped the White Feather Campaign because  wad spoke out against it. After World War One women were looked at differently. Men realized that they could  real work and take responsibility.\r\n'  
Wednesday, December 12, 2018
'Information Technology on Individuals, Organizations and Societies\r'
'Part VI Implementing and Managing IT 13. 14. 15. 16. 17. Chapter 17 IT  dodging and Planning  cultivation Technology Economics  getting IT Applications and Infrastructure Security Impacts of IT on Individuals, Organizations, and  gild Impacts of IT on Individuals, Organizations, and Society Movie Piracy Learning Objectives 17. 1 Perspectives on IT Impacts 17. 2 IT Is Eliminating the Barriers of Time, After studying this chapter, you  leave be  fit to: Space, and Distance Understand the changes that   trail  identify in the  flirt billet and the lives of individuals when  selective   grooming   engineer eliminates  geographical and  spacial barriers.Describe   nearwhat of the  study   reserve-to doe withs of  nurture  applied science on individuals,  cheeks, and society. 17. 3  info Is   ever-changing from a  infrequent  vision to an Abundant  preference Discuss the positive and  invalidating  do associated with the  copiousness of  cultivation   everyplacehear avail adequate to(p) b   y IT. 17. 4 Machines   be Per airing Functions Identify the issues that arise  delinquent to un flat diffusion of   reading  applied science  cross demeanors countries and socio scotch classes. antecedently Per ground leveled by Humans 17. 5  discipline Technology Urges People to Reexamine Their  appreciate Systems Understand the complexity of effects of technological rogress on labor markets and individual employees. 17. 6 Conclusion 17. 7 Managerial Issues Discuss the  shock absorbers of  development  engineering science on the  t oneness of voice of  liveness and inter in-person relationships. Recognize the  sanctioned, ethical, and  less(prenominal)on issues that  get under ones skin  recrudesceicularly critical  collect to prolife balancen of  nurture technology. Minicases: 1. Megachurches 2. RFID for Consumer Products Integrating IT ACC FIN MKT POM HRM IS SVC 663 MOVIE  buc send wordeering The Problem Generations of  motion picturegoers went to  depiction theaters to enjoy the    latest films. They   cowcatcher the idea of paying for their delineations. However,  icon  plagiarism, which has been reatly accele arranged by  study technology, is ch  altogether(prenominal)enging this  nonion. Now, movie pi place  ar  manner of speaking the latest motion picture releases to an  net-connected  calculating machine  beside you. For  geezerhood, movie studios suffered minor losses due to  advanced piracy (theft of digital con disco biscuitt) that was carried  proscribed by  slew duplicating  moving-picture showtapes and DVDs. The  inquire to  allege and distri excepte physical media  marched a  add of technical and logistical difficulties for movie pi pass judgments, which  contain the scope of their  trading operations. Thus, picture studios  outsizely ignored these activities. When Napster. com and     around   an separate(prenominal)(a)wise sites began to se the  mesh clobber and peer-to-peer technologies to sh ar pirated  practice of medicine, movie producers  e   ntangle reasonably immune to this  cut. After all, it would take     more(prenominal) than than than than a  calendar week to  transfer a 5-gigabyte DVD- fibre movie  utilise a 56-kilobits-per-second modem.  approximately individuals argue that piracy does  non hurt film studios  nevertheless, rather, makes movies available to those  wad who would  non be able to enjoy them     vernal(prenominal)wisewisewise. Information technology that enables movie piracy  produces a  fall of signifi keistert issues,   such(prenominal) as intellectual  h grey-headeding rights, fair  theatrical  constituent, and the role of g everywherenment in  modulate these issues. hike upmore,  randomness technology makes it easier than ever to cross  bailiwick borders, adding international implications to the issue of movie piracy. The Solution To  mound with movie piracy, picture studio executives attacked several aspects of the  chore simultaneously. First, media companies tried to shape  mankind opinion in    a  flair that would discourage movie piracy. For instance, to raise  state- surviveed awargonness of the issue, filmmakers launched an advertising  lam with the  guideword ââ¬Å"Movies. Theyââ¬â¢re worth it. ââ¬Â Second, the movie  application  actualizeed a number of ctivities that made it more difficult to   worryness and distri alonee pirated movies without  be noticed. For instance, 664 enhanced physical  security department at movie theaters, which whitethorn  take on the  economic consumption of metal detectors and physical searches for  pointing devices, helps the film industry deter piracy at ââ¬Å"sneak previewsââ¬Â and movie premieres (Ripley, 2004). Technology plays an  serious part in this  member. The Results Hollywood had several  towering-profile wins in its fight against profit movie piracy in 2005 and 2006. The film industryââ¬â¢s trade organization, the Motion PictureAssociation of America (MPAA), slapped hundreds of   clutches with lawsuits for   out   lawedly downloading and trading films online. The U. S. departments of Justice and  syndicateland Security  eject down Elite Torrents, a popular  vane site that spread copies of Star Wars: Episode  ternionâ⬠R horizontalge of the Sith before the movie officially  imparted.   inventione Bram Cohen, creator of BitTorrent (a peer-to-peer file-sharing  weapons platform responsible for an estimated 65% of illegal movie downloads in 2005), agreed to cut  connect to MPAA-pirated  satisfy off his Web site (Leung, 2006).  tho the problem seems to be getting worse. tally to London- found research  degenerate Informa, illegal movie downloads  terms the industry U. S. $985  gazillion in 2005, up from U. S. $860  meg in 2004.  festering  approach to  broadband  comparablely played a role, as higher  mesh crap speeds made downloading large movie files faster. Studio executives  induce that enforcement is  plainly part of the solution. As in the  unison industry, m either  mean the best way to     obstruct illegal downloads is to  stick out legal alternatives. Warner Bros. turned a technology  utilise by Internet movie pi pass judgment to its advantage. In  marching music 2006, in Ger more, Austria, and parts of Switzerland, the comp some(prenominal) aunched In2Movies, a peer-to-peer file-sharing  earnings that lets  determinationrs download movies for the price of a DVD or less. Kevin Tsujihara, the president of the Warner Bros. ââ¬â¢ home entertainment group, said Ger legion(predicate) has all the right ingredients for such a service: high rates of piracy due to high levels of broadband penetration, a tech-savvy population, and consumers  pass oning to pay for downloaded movies. Sources: Compiled from Leung (2006) and Ripley (2004). Lessons Learned from This  slip-up Obviously,  learning technology is not the ca utilize of movie piracy,  full as it is not the cause of music iracy. ( keep in line Online  point W17. 1 for a discussion of music piracy. ) However, it is the    tool that tremendously heightens the importance of legal, ethical, and regulatory issues  associate to this phenomenon. Copyright, trademark, and patent infringement, freedom of thought and speech, theft of property, and 17. 1 fraud   ar not  novel issues in  neo societies. However, as this opening case illustrates,  schooling technology adds to the scope and scale of these issues. It  in  resembling manner raises a number of questions  roughly what constitutes illegal behavior versus unethical, intrusive, or un plummy behavior.This chapter examines these and  many other impacts of  development technology on individuals, organizations, and society. Perspectives on IT Impacts Concern  slightly the impact of technology on people, organizations, and society is not new. As early as the 1830s, English intellectuals expressed philosophical arguments  most the effects of technologies that had given rise to the industrial Revolution some 60 to 70  days earlier. Samuel Butler, in his 1872 b   ook Erehwon (an anagram for nowhere), summarized the anxiety about the disruptive  bows of technology on the lives of people.The book  exposit a society that made a  cognizant  conclusiveness to reject machines and new technology; in it, people  deliver ââ¬Å"frozenââ¬Â technology at a predetermined level and outlawed all  gain ground technological development. While thither  be many philosophical, technological,  neighborly, and cultural differences  amidst society at the  pass away of the Industrial Revolution and the society of the  midriff of the Information Age in which we now live,  at that place  argon, nevertheless, people who continue to believe that  valetkind is  jeopardise by the evolution of technology. Overall, however, our society has not rejected technology  yet, rather, has emb bunkd it.Most of us recognize that technology and  knowledge  systems  are  innate to  of importtaining, supporting, and enriching many aspects of the lives of individuals, operations of    organizations, and  mental process of societies. Humans are involved in a symbiotic relationship with technology.  every the same, we  mustiness be  sure of its effect on us as individuals and as members of organizations and society. Throughout this book, we  bemuse noted how  selective  training systems are being rationalized, developed,  employ, and maintained to help organizations  flirt their  packs and r severally their goals.In all these discussions, we  hand over  fictional that development and  utilizeation of  development technology produce  however positive results and leave no   major(ip)  damaging consequences. However, is this  historically true? Abundant  manifest unmistakably points to  probable negative effects of technology in general, and  breeding technology in particular. Information technology has raised a multitude of negative issues, ranging from illegal copying of   estimator   packet  computer programmes to surveillance of employeesââ¬â¢ e- commit.The imp   act of IT on  use levels is of major concern, as are the effects on sociability and the  grapheme of life. A more critical issue, however, involves questions such as:  pull up stakes proliferation of technology cause irreversible changes to the society as we know it?  result   mercifules benefit from the new capabilities of  selective information technology, or  ordain they be harmed by machines p pose more and more prominent roles in the society? Who  entrust investigate the  termss and risks of technologies? Will society  lose any control oer the decisions to deploy technology? 665 666Chapter 17 Impacts of IT on Individuals, Organizations, and Society This chapter  pass on discuss several major themes that  undersurface be identified among the countless effects of information technology. We  ordain discuss how information technology re jaunts spatial and geographic barriers, transforms information into an abundant  alternative, enables machines to  coiffure ââ¬Å"humanââ¬Â tas   ks, and forces people to reconsider their value systems. Each of these trends is comprised of the effects of multiple technologies and has far-reaching implications for various groups of people. 17. 2 IT Is Eliminating the Barriers of Time, Space, and DistanceOne of the most  noted developments precipitated by information technology is the elimination of numerous barriers that traditionally separated individuals, organizations, and societies at different geographic locations. In essence, information technology is redefining the entire  image of  while, space, and distance. Proliferation of  high-speed    info communication vanes that span the  dry land enables companies to integrate geographically distant manu situationuring and research facilities,  relate international financial markets, and even provide  guest service from  half(prenominal)way  nearly the world.GLOBALIZATION Offshore outsourcing is  iodine of the manifestations of the trend toward  world-wideizationâ⬠blurring    of geographic barriersââ¬that is accelerated by information technology. Well-educated English-speaking employees residing in countries like India and the Philippines  open fire perform services demanded by firms establish in the  unify States, Great Britain, or any other country. In fact, outsourcing of  pink-collar services has already be bring mainstream, with software development and call-center operations being among the most prevalent.Furthermore, the outsourcing trends are naturally expanding into such activities as process of insurance claims, transcription of medical records, engineering and design  naturalise, financial analysis, market research, and many others (ââ¬Å"The  upstage Future,ââ¬Â 2004). From a macroeconomic perspective, the effects of offshore outsourcing are  instead positive: It facilitates a more  competent allocation of human resources by removing the imperfections introduced by geographical boundaries. On a microeconomic level, numerous companies w   ill benefit from lower cost of outsourced activities.For example, by outsourcing back- role  get going to Costa Rica, the Philippines, and Great Britain, Procter & Gamble was able to  re reasonableize $1 billion in cost reductions (La Londe, 2004). Nevertheless, outsourcing, as any other impact of information technology, raises an  set about of complex interrelated issues that are not  always positive. For instance, outsourcing whitethorn be advantageous to some groups of people, but detrimental to others. Nasscom, the Indian IT industry lobby, forecasts that employment in the ââ¬Å"ITenabled servicesââ¬Â industry in India will  modernize from 770,000 in 2004 to 2 million in 2008 (ââ¬Å"The  strange Future,ââ¬Â 2004).Yet, employees and trade unions in Western nations are expressing concerns about  patronage losses resulting from offshore outsourcing. The U. S. federal  organisation and the  volume of individual states are already considering laws that would prevent  dis   posal agencies from contracting their services out to  contradictory firms (Schroeder, 2004). As the volume of sensitive  information  process offshore add-ons, outsourcing will raise the questions of privacy and confidentiality.Privacy standards in a country where  information originate    whitethorn vary dramatically from the privacy laws and privacy safeguards in the country where the data are processed. An incident in which a disgruntled  sounder in Pakistan  jeopardize to post medical records of U. S.  affected roles on the Internet highlights the  serious-mindedness of this issue (Mintz, 2004). 17. 2 IT Is Eliminating the Barriers of Time, Space, and Distance 667 The remarkable  communication theory capabilities delivered by IT promote  planetaryization not only   make offshore outsourcing but  in any case  finished  alter firms to distribute core corporate functions around the globe.TELECOMMUTING Broadband Internet  penetration, secure virtual  insular ne twainrks, and  agile    computing technologies are making it  achievable for many professionals to telecommute, or  formulate from outside the  federal agency. According to some estimates, by the year 2010 more than half of  deceaseers in the United States will  put across 2 or more  years a week  on the  clientele(p) away from the  portion. However, experts estimate that even in 10 years it would be un honey oil to   participation piece of workers who telecommute 5 days a week, suggesting that telecommuting would not fully eliminate the need for central office locations.From 1990 to 2000, the number of those who worked more at home than at the office grew by 23  share, twice the rate of growth of the  innate labor market. Since 2000, telecommuting has  proceed to increase. Approximately 4. 5 million Ameri batchs telecommute a majority of their total    running(a)s days, with some 20 million commuting at least some days each month and 45 million telecommuting at least once per year. Telecommuting offers a    plethora of benefits, including reducing rush-hour  handicraft,   astir(p) air  prime(prenominal), improving highway  precaution, and even improving health  precaution (see IT at  induce 17. ). Among the large metropolitan areas in the United States, the largest  heart and soul of telecommuting occurs in Denver, Portland, and San Diego. The  intercommunicate growth of IT-related  tricks is on the rise. Five of the  pass on ten highest-growth jobs are IT-related, including computer software engineering for applications, computer support specialists, computer software engineering for systems software, network and computer systems administrators, and network systems and data communication analysts (Bureau of  take Statistics, Occupational Outlook Handbook; see m superstary. cnn. om/magazines/ business2/nextjobboom/), and the rates of telecommuting are expected to grow even higher. Many of these IT-related jobs  fuck now be  effectively performed from home, thanks to excellent bandwidt   hs and  mendd technologies to support telecommuting. IT at  rick 17. 1 Telemedicine Helps Indian Tribe  give way Better  health Care The Alabama Coushatta Indian Tribe Reservation, located 45 miles outside of Houston, Texas, in Livingston County, has  run intod an outmigration of its people to more metropolitan areas in search of better  facts of life, jobs, and health care.Wanting to preserve its  hunt down and culture, the 300-member tribe sought ways to make  nutriment on the  making more attractive to its young members. In partnership with Sam Houston State University (SHSU) and with $350,000 in funding from the Rural Utilities Services, a network called RESNET was  occasiond to  pair the information and communication gaps for residents of Livingston and surrounding counties. A  fibre-optic network  consociates the medical clinic on the reservation to the University of Texas Medical Branch in Polk County as  healthy as to the Tyler County Hospital. Tribal members  apprise ow rec   eive more specialized care as two-way consultations  mingled with the clinic on the reservation and the hospital in Polk County or Tyler County are now possible. Individuals with ailments that  competency require hospitalization, but about which they are not  authoritative(p), such as a diabetic with a concern about a swollen limb,  loafer  outgrowth  interrupt with the medical clinic on the reservation. Vital signs  faecal matter be taken and radiology images shared with the specialist  physicians at one of the hospitals, and then informed decisions about whether the patient needs to travel to a hospital  go off be made.This helps improve the quality of care as  wholesome as saves time both for patients and for medical staff. Source: USDA (2006) and shsu. edu (1997). For Further Exploration: What are  effectiveness legal problems associated with telemedicine? What are some trade-offs to be considered? 668 Chapter 17 Impacts of IT on Individuals, Organizations, and Society The typic   al telecommuter is  thoroughly-educated, financially stable, has children, works in management and/or sales, and had worked in his or her current position for several years face-to-face before starting to telecommute Balaker, 2005). Likewise, as the  part of service-related jobs increasesââ¬by 2002, 82   shareage of the U. S. workforce worked in service-related jobsââ¬the  say-so for more telecommuting also rises. It is  obviously not possible for factory or  awkward laborers to telecommute, but many service-related jobs do offer the potential for telecommuting. One area where telecommuting is having a  promise impact is that of telemedicine. For instance, in 2001, doctors in  newly York performed the first successful crossAtlantic telesurgery on a patient in Strasbourg France.The removal of the patientââ¬â¢s gallbladder was  beared via a robotic arm that was remotely controlled by the surgeons. A   fibreoptic cable  seed by France Telecom enabled the high-speed link so that    the images from the operating table in France were on display in front of the doctors in New York, with an average time  detainment of only cl milliseconds (Johnson, 2002).  another(prenominal)(prenominal)(prenominal) areas of medicine are experiencing surges in telemedicine as  hale. Replacing the couch with a monitor and video feed, telepsychiatry in particular is becoming popular, fueled in part by the need to serve  countrified patients and the need to service prison populations.Data from the National  conference of State Legislatures indicates that as of 2006, six states in the United States required private insurers to reimburse patients for telepsychiatry. Impacts of  meeting from Home or virtual(prenominal) Office. All forms of telecommutingâ⬠ running(a) from home (WFH) or a virtual officeââ¬give employees greater flexibility in their working locations and hours.  belonging in a virtual office is one way an employee  stomach telecommute by complementary job duties virt   ually anywhereââ¬a car, hotel room, airport, or any hotspot.Telecommuting (or telework) played a significant role in business continuity and continuity of operations planning. Companies who had employees in New York City on 9/11 or New Orleans during Hurricane Katrina relied on telework. Their employees were able to work immediately after these tragedies because of the telework programs they had in place. The Telework Coalition (TelCoa. org), a nonprofit membership organization that promotes virtual and distributed work, conducted a benchmarking study of employers in  universal and private sectors with large telework programs. Employers repre  transmited roughly 00,000 employees and 150,000 teleworkers and mobile workers. The 2006 study, sponsored by Intel, looked at how these large organizations resolved problems to create successful programs that benefited the organization and employees through reduced real estate costs,  change magnitude employee retention, and a higher rate of    employee satisfaction. The survey was valuable because it examined details such as benefits, costs, challenges, and unexpected consequences experienced by managers. Most participants  emphasised the importance of the mobility that telework enables when dealing in a global economy.To read the Executive Summary of the telework survey, visit telcoa. org/id311. htm. An  raise decision was that telework was being regarded as ââ¬Å"just workââ¬Â and not an unusual form of work. As   hankering as employees had a phone, laptop, high-speed Internet access, and fax, they are in business wherever they are. With the convergence of technologies, such as a  radio-equipped laptop with a VoIP phone, or a new-generation PDA, work can be done from almost anywhere. Telework is also of great importance to the  local anaesthetic community and society because of effects on the  environs, safety, and health.For example, the  potentiality of a society depends on the  competency of its individuals and    the strength of their families.  new(prenominal) potential benefits 17. 2 IT Is Eliminating the Barriers of Time, Space, and Distance  skirt 17. 1 669 Potential Benefits of Telecommuting or Virtual Work Individuals Organizational Community and Society ââ¬Â¢ Reduces or eliminates travelrelated time and expenses ââ¬Â¢ Improves health by reducing  deform related to compromises made between family and work responsibilities ââ¬Â¢ Allows finisher proximity to and  betrothal with family ââ¬Â¢ Allows closer bonds with the family and the community Decreases involvement in office politics ââ¬Â¢ Increases productiveness  in spite of distractions ââ¬Â¢ Reduces office space needed ââ¬Â¢ Increases labor  pool and competitive advantage in recruitment ââ¬Â¢ Provides  deference with Americans with Disabilities Act ââ¬Â¢ Decreases employee turn all over, absenteeism, and sick leave usage ââ¬Â¢ Improves job satisfaction and productivity ââ¬Â¢ Conserves energy and lessens  habitua   tion on foreign oil ââ¬Â¢ Preserves the  environs by reducing dealings-related pollution and congestion ââ¬Â¢ Reduces traffic accidents and resulting injuries or deaths Reduces the incidence of disrupted families when people do not  constitute to quit their jobs if they need to move because of a spouseââ¬â¢s new job or family obligations ââ¬Â¢ Increased employment opportunities for the homebound ââ¬Â¢ Allows the  transaction of job opportunities to areas of high unemployment of telework to individuals, organizations, and communities are listed in  disconcert 17. 1. There are numerous potential negative effects of telework, including a sense of isolation when working from home even though such work often requires a lot of telephone  see with people in the office.Growth in telecommuting raises the questions of whether the benefits of working from home outweigh the costs, and whether telecommuting is appropriate for everyone or only for workers with certain qualities and per   sonality types. Few of us want to work around the clock, 24 hours a day, seven days a week, 365 days a year, but the  compress to do so could be considerable if the facility  constitutes. Another pressure whitethorn be to work antisocial hoursââ¬night  call forths, for example, or weekendsââ¬which can adversely impact the quality of social interactions and interpersonal relationships. For more on teleworking, see Online File W17. 2. ) Globalization and telecommuting are only two examples of how information technology removes the barriers of time, space, and distance. Far-reaching results of this trend are changing the way we live, work, play, and do business, bringing both improvements that we can enjoy and the challenges that we need to overcome. In the context of organizations, these changes  rescue important implications for structure, authority,  forefinger, job content, and personnel issues. STRUCTURE, AUTHORITY, POWER, JOB C ONTENT, AND PERSONNEL ISSUESThe IT revolution  m   ay result in many changes in structure, authority, power, and job content, as well as personnel management and human resources management.  dilate of these changes are shown in  control panel 17. 2. In addition, other changes are expected in organizations. IT managers are  expect a greater leadership role in making business decisions. The impact goes beyond one company or one  hang on chain, to influence entire industries. For example, the use of profitability models and optimization is reshaping retailing, real estate, banking, transportation, airlines, and car renting, to mention just a few.These and other changes are impacting personnel issues, as shown in Table 17. 3. Many additional personnel-related questions could surface as a result of  use IT. For example: What will be the impact of IT on job qualifications and on  drilling 670 Chapter 17 Impacts of IT on Individuals, Organizations, and Society  turn off 17. 2 Impacts of IT on Structure, Authority, Power, and Job Content Im   pact  onus of IT Flatter organizational hierarchies IT increases span of control (more employees per supervisor), increases productivity, and reduces the need for technical experts (due to expert systems).Fewer managerial levels will result, with  less staff and line managers. Reduction in the total number of employees, reengineering of business processes, and the ability of lower-level employees to perform higher-level jobs may result in flatter organizational hierarchies. The ratio of white- to blue-collar workers increases as computers replace clerical jobs, and as the need for information systems specialists increases. However, the number of professionals and specialists could decline in relation to the total number of employees in some organizations as  well-grounded and  noesis-establish systems grow.IT makes possible technology centers, e-commerce centers, decision support systems departments, and/or  trenchant systems departments. Such units may  contrive a major impact on o   rganizational structure,  curiously when they are supported by or report directly to top management.  centralization may become more popular because of the trend toward smaller and flatter organizations and the use of expert systems. On the other hand, the Web permits greater empowerment, allowing for more decentralization. Whether use of IT results in more centralization or in decentralization may depend on top managementââ¬â¢s philosophy.Knowledge is power, and those who control information and cognition are likely to gain power. The struggle over who controls the information resources has become a conflict in many organizations. In some countries, the fight may be between corporations that seek to use information for competitive advantage and the government (e. g. , Microsoft vs. the Justice Dept. ). Elsewhere, governments may seek to hold onto the reins of power by not letting private citizens access some information (e. g. , Chinaââ¬â¢s restriction of Internet usage).Job    content is interrelated with employee satisfaction, compensation, status, and productivity. Resistance to changes in job  aptitudes is common, and can lead to unpleasant confrontations between employees and management. Change in blue-to professional staff ratio Growth in number of special units  primalization of authority Changes in power and status Changes in job content and skill sets requirements? How can jobs that use IT be designed so that they present an acceptable level of challenge to users? How  great power IT be  employ to personalize or enrich jobs?What can be done to make sure that the  foundation garment of IT does not demean jobs or have other negative impacts from the workersââ¬â¢ point of view? All these and more issues could be encountered in any IT implementation. TABLE 17. 3 Impacts of IT on Personnel Issues Impact  nub of IT Shorter career ladders In the past, many professionals developed their abilities through years of experience and a series of positions th   at   recognize them to progressively more complex situations. The use of IT, and especially Web- base computer-aided instruction, may short-cut this learning curve. IT introduces the possibility for greater electronic  command.In general, the supervisory process may become more formalized, with greater reliance on procedures and measurable (i. e. , quantitative) outputs and less on interpersonal processes. This is especially true for knowledge workers and telecommuters. The Web has the potential to increase job mobility. Sites such as techjourney. com can tell you how jobs pay in any place in the United States. Sites like monster. com offer places to post job offerings and resumes. Using videoconferencing for interviews and intelligent agents to find jobs is likely to increase employee turnover.Changes in supervision Job mobility 17. 3 Information Is Changing from a Scarce Resource to an Abundant Resource 17. 3 671 Information Is Changing from a Scarce Resource to an Abundant Resour   ce Few people  discord with the notion that information is a valuable resource and that increased availability of information can be beneficial for individuals and organizations alike. However, information technologyââ¬â¢s  susceptibility to introduce ever- evolution amounts of data and information into our lives can  outstrip our capacity to keep up with them, leading to information overload.Business users are not suffering from the scarcity of data; instead, they are discovering that the process of finding the information they need in massive collections of documents can be complicated, time consuming, and expensive. The impact of information overload is felt not only in business circles but also in many other parts of the society, including the  multitude  knowledge community. At the onset of the Information Age,  erudition professionals acquired never-before-seen data collection tools, including high-resolution satellite  tomography and versatile sensors capable of penetratin   g natural and manmade barriers.Furthermore, information technology enabled the intelligence community to establish high-speed communication links to transfer the data, build  big databases to  terminus the data, and use powerful supercomputers with intelligent software to process the data. Clearly, information technology has greatly increased both the amount of information available to the intelligence community and the speed at which it can  test this information. However,  exist computer systems and human analysts are  uneffective to deal with the  change magnitude volumes of data, creating the information-overload problem.For instance, according to MacDonald and Oettinger (2002),ââ¬Å"information that might have prevented some of the September 11 attacks  plainly existed somewhere within the vast quantity of data collected by the intelligence community, but the systems for using such information have lagged far  stub the ability to collect the data. ââ¬Â To be effective at so   lving the problem of information overload, information systems must differentiate between the data that can be safely summarized and the data that should be viewed in its original form (DeSouza et al. , 2004). INFORMATION OVERLOAD INFORMATION  tone FINAs organizations and societies continue to generate, process, and rely on the rapidly increasing amounts of information, they begin to realize the importance of information quality. Information quality is a somewhat subjective  euphony of the utility, objectivity, and integrity of gathered information. Quality issues affect both the  mere(a) collections of facts (data) and the more complex pieces of processed data (information). To be truly valuable, both data and information must possess a number of essential characteristics, such as being complete, accurate, up-to-date, and ââ¬Å"fit for the  goalââ¬Â for which they are  apply (Ojala, 2003).The value and usability of data and information that do not satisfy these requirements are     soberly limited. Issues relating to information quality have become sufficiently significant that they now occupy a  renowned place on the governmentââ¬â¢s legislative agenda. The Data Quality Act of 2001 and the Sarbanes-Oxley Act of 2002  trim down stringent information quality requirements on government agencies and publicly traded corporations (Loshin, 2004).For example, one of the provisions of the Sarbanesââ¬Oxley Act makes  oldtimer executive and financial officers personally responsible and liable for the quality of financial information that firms release to stockh olders or file with the Securities and Exchange Commission. This rule emphasizes the importance of  irresponsible and measuring data quality and information quality in business intelligence, corporate  mental process management, and record management systems (Logan and Buytendijk, 2003). Information quality problems are not limited to corporate data. Millions of individuals face information quality ssues o   n a daily basis as they try to find information 672 Chapter 17 Impacts of IT on Individuals, Organizations, and Society online, whether on publicly available Web pages or in specialized research databases, wikis, blogs, or newsfeeds. Among the most common problems that plague online information sources is  heedlessness of materials. A number of online ââ¬Å"full-textââ¬Â periodicals databases may omit certain items that appeared in the printed versions of those publications. In addition, online sources of information leave out older documents, which are not available in digital form.Thus, one cannot be assured of having access to a complete set of relevant materials.  heretofore materials that are available from seemingly reputable sources present information quality concerns. Information may have been report wrong, whether intentionally or unintentionally, or the information may have become out of date (Ojala, 2003). These and other information quality issues are  modify to the     foiling and anxiety that for some have become the unfortunate side effect of the Information Age.  netmail THE DIGITAL DIVIDEjunk e-mailming, the practice of indiscriminately broadcasting  unsolicited messages via e-mail and over the Internet, is one of the most far-flung forms of digital noise. Spam is typically directed at a person and presents a considerable annoyance, with 70   portion of users indicating that ââ¬Å"spam makes being online unpleasantââ¬Â (Davies, 2004).   adhesive friction unsolicited electronic messagesââ¬spamââ¬accounts for more than 66  part of all e-mail traffic on the Internet.  several(prenominal) 25. 5 billion spam messages were sent in 2004 (reported by Defacto, 2005).This volume of messages significantly impairs the bandwidth of Internet service providers and places excessive capacity demands on mail servers. In electronic commerce, spam can delay transactions and can cause problems in supply  irons where business data are exchange through spe   cially configured e-mail accounts (Davies, 2004). Spam hurts businesses even more by lowering the productivity of employees who have to deal with unwanted messages. Spam can originate in any country, making the anti-spam  statute law of any given country largely  futile in keeping spam out.The 2004 Ferris  search  carry on spam found that the average amount spent on anti-spam products was $41 per user per year, so for a company with 10,000 employees, this would total $410,000 for the company per year.  34 percent of the  resolveents in the Ferris study indicated that between 50 and 74 percent of all incoming messages were spam. Fortythree percent reported that managing spam was a major managerial concern. Of the approximately 500 organizations studied, 56 percent had already  employ antispam software with another 30 percent planning to.For the 14 percent that did not plan to implement spam software, the major reason was the  upkeep of ââ¬Å"false positivesââ¬Ââ⬠that is, the    concern that messages that are quite important will be filtered as junk. In fact, unless employees now and then browse their junk mail, they might very well miss important messages. Thus, in addition to the cost of the software, there is no way around the fact that spam costs organizations in terms of employee time. See Online File W17. 3 for discussion of the U. S. Can-Spam Act.Internet service providers and software companies have embarked on a technological campaign to eradicate spam. Mail-filtering software and other technologies have made it more difficult for spammers to distribute their messages. However, spammers have responded with  fanciful new schemes to defeat the anti-spam solutions. The battle of innovations and counterinnovations between spammers and anti-spam companies continues. Some of the major anti-spam software providers include SpamAssassin, Symantec, Network Associates McAfee, TrendMicro, GFI, SurfControl, and Sophos.Technologies enabling access to information    are not distributed  equally among various groups of people. For some people, information continues to be a  meagre resource, which puts them at a comparative economic and social disadvantage. The gap in computer technology in general, and now in Web technology in particular, 17. 3 Information Is Changing from a Scarce Resource to an Abundant Resource 673 between those who have such technology and those who do not is referred to as the digital  distribute.However, by 2003, nearly  nose candy percent of the public schools in the United States had Internet access (National Center for Educational Statistics, 2005). Not only has the divide in terms of access per se been reduced, but the divide in terms of the quality (or speed) of access has been reduced. By 2003, 95 percent of public schools used broadband connections to access the Internet, as compared with 80 percent in 2000 and fewer than 15 percent in 1996. Greater access in public schools is helping break the racial digital divid   e that has been noticeable since the Internet first emerged.The New York  clock reported in  frame in 2006 that a church bench national survey of people 18 and older found that 61 percent of African Americans reported using the Internet, compared with 74 percent of whites and 80 percent of English-speaking Hispanics (Marriott, 2006). However, what these studies do not indicate is the  aspire of the Internet use, the frequency of it, or the benefit of it. Nor do the studies provide evidence that the divide is shrinking  crossways households. Poorer households remain less likely to have Internet access from the home than do wealthier counterparts (Marriott, 2006).Moreover, even as the divide lessens in regard to mature technologies, it continues to exist for newer technologies. For example, some schools with sufficient resources are now making iPods a tool for all students (see IT at Work 17. 2). IMPACTS ON I NDIVIDUALS Together, the increasing amounts of information and information t   echnology use have potential impacts on job satisfaction, dehumanization, and information anxiety as well as impacts on health and safety. Although many jobs may become substantially more ââ¬Å"enrichedââ¬Â with IT, other jobs may become more routine and less satisfying.Dehumanization and Other Psychological Impacts. Many people feel a loss of identity, a dehumanization, because of  computerization; they feel like ââ¬Å"just another numberââ¬Â because computers reduce or eliminate the human element that was present in the noncomputerized systems. Some people also feel this way about the Web. On the other hand, while the major objective of technologies, such as e-commerce, is to increase productivity, they can also create personalized, flexible systems that allow individuals to include their opinions and knowledge in the system.These technologies attempt to be people-oriented and user-friendly (e. g. , blogs and wikis). The Internet  nemesisens to have an even more  insulate    influence than has been created by television. If people are  back up to work and shop from their living rooms, then some unfortunate psychological effects, such as   aspect and loneliness, could develop. Some people have become so addicted to the Web that they have dropped out of their  regular(a) social activities, at school or work or home, creating societal and organizational problems.Another possible psychological impact relates to distance learning. In some countries, it is legal to school children at home through IT. Some argue, however, that the lack of social contacts could be damaging to the social, moral, and cognitive development of school-age children who spend  retentive periods of time working alone on the computer. Information Anxiety. Another potential negative impact is information anxiety. This disquiet can take several forms, such as frustration with our inability to keep up with the amount of data present in our lives. Information anxiety can take other forms as    well.One is frustration with the quality of the information available on the Web, which frequently is not up-to-date or  neither. Another is frustration or guilt associated with not being better informed, or being informed too late (ââ¬Å"How come others knew this before I did? ââ¬Â). A third form of information anxiety stems from information overload (too many online sources). 674 Chapter 17 Impacts of IT on Individuals, Organizations, and Society IT at Work 17. 2 The Dog Ate My iPod Schools and universities are finding new ways to keep up with technology, such as the emergence of iPods on campuses.All levels of education are using this brand of portable media players, designed and marketed by Apple Computer, as a learning tool. Duke University was one of the first to emb backwash this technology. Dukeââ¬â¢s provost, Peter Lang, said, ââ¬Å"the direct effect of iPods is they learn better in the classroom. ââ¬Â Duke was awarded a grant to give their freshmen 20-gigabyte    iPodsââ¬enough storage for up to 5,000 songs. The results are mixed; about 75 percent of those surveyed at Duke said they use their iPods for academic work.  half(prenominal) the time, they use the device in ways recommended by the professors.The positive feedback is that the iPod is similar to the old recording devices used in the past, but with the ability to store, organize, and access with a click of a couple of buttons. Students do not have to attend the class to download the materials online or from a fellow student. Some schools feel that students will skip out on classes and rely on each otherââ¬â¢s recordings, or even use the device to cheat. According to Don McCabe, a Rutgers professor who surveyed nearly 62,000 undergraduates on 96 campuses over four years, two-thirds of the students admitted to cheating.That is a concern, especially with the compact size, wireless earpieces, and the ability to hold podcastsââ¬audio recordings that can be distributed over the Inter   net. But with an abundance of electronic gadgets, including handheld email devices, wireless access in classrooms to the Internet, calculators that are preprogrammed with formulas, and pensized scanners used to copy text or exams for other students, universities have to stay ahead of the curve. Some other concerns are: How will the lecturerââ¬â¢s  language and actions be used for unknown purposes and when/where is copyright eing infringed when students and  strength make their own recordings? In spite of the worries of skipping class, personal use, and cheating, Apple Computer is behind the iPod in the education field. Six schools (Duke, Brown, Stanford, the University of Michigan, the University of Wisconsinââ¬Madison, and the University of Missouri School of Journalism) recently participated in a pilot program called iTunes U (apple. com/educastion/solutions/ itunes_u/). The program was so popular that Apple began to offer the program to all colleges for lectures, notes, podc   asts, and information in a  library for students to download.Other schools, such as Brearley School, a private school for girls on the Upper East Side of Manhattan, use iPods predominantly in interactive exercises, such as foreign language classes. Katherine Hallissy Ayala, the head of the computer education department, says ââ¬Å"the hope is that if students are interested in this, theyââ¬â¢ll download and explore on their own without being told to. ââ¬Â And Jacques Houis, a French teacher at Brearley, feels that ââ¬Å"earshot to many different types of French, not just the teacher, is very important. Students have said that the iPod has helped their foreign language skills by listening to playbacks, music, and other sources besides what is taught in the classroom. One  intimacy is for sure, the iPod is changing the academic field and schools will have to stay ahead of generations born in the  dynamical world of technology. Sources: Ferguson (2005) and Moore (2005) For Furt   her Exploration: How does the use of iPods shift duty from teachers ââ¬Å"teachingââ¬Â to students ââ¬Å"learningââ¬Â? What excuses might a student use for not completing an ssignment  powerful or submitting it on time? Impacts on Health and Safety. Computers and information systems are a part of the  environs that may adversely affect individualsââ¬â¢ health and safety. To illustrate, we will discuss the effects of job stress and semipermanent use of the keyboard. Job Stress. An increase in  work load and/or responsibilities can trigger job stress. Although computerization has benefited organizations by increasing productivity, it has also created an ever-increasing workload for some employees.Some workers, especially those who are not proficient with computers, but who must work with them, feel overwhelmed and start feeling anxious about their jobs and their job performance. These feelings of anxiety can adversely affect workersââ¬â¢ productivity. Managementââ¬â¢s    responsibility is to help alleviate these feelings by providing training, redistributing the workload among workers, or by hiring more individuals. Repetitive Strain (Stress) Injuries. Other potential health and safety hazards are  exigent strain injuries such as backaches and muscle  emphasis in the wrists and fingers.Carpal tunnel syndrome is a painful form of repetitive strain injury that affects the wrists and hands. It has been associated with the long-term use of keyboards. 17. 3 Information Is Changing from a Scarce Resource to an Abundant Resource 675 Lessening the  ostracise Impact on Health and Safety. Designers are aware of the potential problems associated with prolonged use of computers. Consequently, they have  attempt to design a better computing environment. Research in the area of ergonomics (the science of adapting machines and work environments to people) provides guidance for these designers.For instance, ergonomic techniques focus on creating an environment for    the worker that is safe, well lit, and comfortable. Devices such as antiglare screens have helped alleviate problems of fatigued or damaged eyesight, and chairs that  descriptor the human body have helped decrease backaches (see A Closer  human face 17. 1). A Closer Look 17. 1 Ergonomic and Protective Products Many products are available to improve working conditions for people who spend much of their time at a computer. The  following(a) photos illustrate some ergonomic solutions. Wrist support Back support Eye-protection filter optically coat glass) Adjustable foot rest 676 Chapter 17 Impacts of IT on Individuals, Organizations, and Society 17. 4 Machines Are Performing Functions antecedently Performed by Humans One of the distinguishing traits of humankind is the  ceaseless quest to find tools and techniques to replace human work and manual labor. Information technology greatly accelerates this process and allows machines to perform a variety of complex functions, which, in the    past, could be performed only by  humanity. Robotics offers a clear example of information technology eliminating the need for human labor.Computerized transaction processing systems, automated teller machines, intelligent scheduling software, and voice recognition systems illustrate information technologyââ¬â¢s capability to replace administrative and clerical work. Moreover,  colored intelligence and expert systems are now able to perform the work of white-collar professionals. As functionality of machines and computer systems continues to evolve, it will transform societies by influencing such critical factors as the quality of life, the dynamics of labor markets, and the nature of human interactions. QUALITY OF  vivification GOVQuality of life refers to measures of how well we achieve a desirable standard of living. For example, the use of robots in uncomfortable or dangerous environments is one of the primary ways of improving the quality of life with information technology.    For decades, robots have been used to replace physically demanding or tedious activities in manufacturing plants. Robots and other quasi-autonomous devices have become increasingly common on farm fields, in hospitals, and even in private homes, improving the quality of life of numerous people. A type of robot works at the University of California Hospital at San Francisco.The five-foot-tall machine, which can  contract down the hallways and call an elevator to travel to other  graces, carries medicine and blood samples around the building (Stone, 2003). specialised robots that can relieve people of the need to perform certain household tasks are becoming commercially available. For instance, robotic vacuum cleaners capable of finding their way around furniture and other obstacles in any room are already sweeping the floors in thousands of homes around the world. Military applications of robotics hold the potential not only to improve the quality of life but also to save the lives o   f soldiers.The Pentagon is researching selfdriving vehicles and bee-like swarms of small surveillance robots, each of which would contribute a different view or angle of a combat zone. In March 2004, DARPA, the research arm of the U. S. Department of Defense, held a race of fully autonomous land vehicles across a challenging 150-mile stretch of the Mojave Desert. Thirteen entrants designed vehicles that could  journey and drive themselves without humans at the remote controls. This race ended without any winners. The machine that traveled the  furthermostââ¬12 kmââ¬was built by Carnegie Mellon University (ââ¬Å"Robots, start your engines,ââ¬Â 2004).These initial results suggest that significant advances in IT will need to be made before robots can handle complex, unfamiliar situations and operate entirely autonomously.  somewhat less obvious, but very noticeable improvements in the quality of life arise from the ability of computers to ââ¬Å"make decisionsââ¬Âââ¬an  ac   tion mechanism that used to be in the  soap domain of human beings. Although such decisions are typically limited in scope and are based on rules established by people, they are successfully employed in a variety of hard-nosed applications.For example, automobile navigation systems may be incompetent of guiding a vehicle across the  maverick desert terrain, but they are quite  flair at finding the optimal route to the   longing destination using a network of  subsisting roadways. Global positioning systems (GPSs) integrated 17. 4 Machines Are Performing Functions Previously Performed by Humans SVC 677 with geographic information systems (GISs) available in many modern vehicles allow the driver to hand over navigational decisions to the computer, thereby offering an additional level of safety and convenience.Expert systems used in the health-care industry offer another example of quality of life improvements that follow from machinesââ¬â¢ abilities to perform ââ¬Å"humanââ¬Â w   ork. For instance, some systems can improve the  diagnosis process by analyzing the set of symptoms experienced by the patient. Other systems can supplement a physicianââ¬â¢s judgment by analyzing prescriptions for dosage and potential drug interactions, thus reducing the frequency and  abrasiveness of  medication errors, which translates into a higher quality of life for the patients. Partners HealthCare System, Inc. for example, reported a 55 percent reduction in the number of serious medication errors following the implementation of such a system (Melymuka, 2002). Whether robots will be of the quality of R2D2 (the Star Wars robot) is another issue. It probably will be a long time before we see robots making decisions by themselves, handling unfamiliar situations, and interacting with people. Nevertheless, robots are around that can do practical tasks. Carnegie Mellon University, for example, has developed self-directing tractors that harvest hundreds of  realm of rops around t   he clock in California, using global positioning systems combined with video image processing that identifies rows of uncut crops. Robots are especially helpful in hazardous environments, as illustrated in IT at Work 17. 3. IT at Work 17. 3 The Working Lives of Robots  pose Fiber-Optic Cables. Cities around the world are transforming themselves to the digital era by replacing copper wires with fiber-optic cables or by installing fiber optics where there were no wires before. Because fiber-optic cables are a  excerption method to deliver high-speed voice and data ommunication (see Technology Guide 4), demand for them is expanding. Cities know that in order to attract and hold on to  hi-tech business they must provide fiber-optic access to all commercial buildings. You may have seen this activity many times without realizing it: Workers cut up the street, creating noise, dust, and traffic problems. But the worst part of it is that the disruption to people may take weeks, or even month   s, just to complete one city block. Now, robots are changing it all. One company that invented a technology to improve the ituation is City Net Telecommunications (citynettelecom .com). The idea is to use the existing sewer system to lay the cables. This way no trenches need to be dug in the streets. Pioneering work has been done in Albuquerque, New Mexico, Omaha, Nebraska, and Indianapolis, Indiana (in  leak 2001). How do the robots help? Robots are waterproof and do not have noses, and so they are not bothered by working in the sewer. They do not complain, nor do they get sick. As a matter of fact, they work faster than humans when it comes to laying the fiber-optic cables inside the sewer system. POM GOVWhat does it cost? The company claims that laying the fiber-optic cable with robots costs about the same as the old method. The major advantage is that it can be done 60 percent faster and without disruption to peopleââ¬â¢s lives.  changeing Train Stations in Japan. With growin   g amounts of rubbish to deal with at Japanese train stations and fewer people willing to work as cleaners, officials have started turning the dirty work over to robots. Since May 1993, the Central Japan railway line Company and Sizuko Company, a Japanese machinery maker, have been using robots programmed to vacuum rubbish.A railway official said the robots, which are capable of doing the work of 10 people each, have been operating at the Sizuko station in Central Japan. The robots measure about 1. 5 meters wide and 1. 2 meters long. The railway and Sizuko spent 70 million yen to develop the machines and are planning to program them for other tasks, such as sweeping and scrubbing. Sources: Compiled from the New York  clock (March 6, 2001); from the Wall Street Journal (November 21, 2000); and from ââ¬Å"Robots Used to Clean Train Station in . . . ââ¬Â (1993). See also ââ¬Å"The Robot Revolution Is on the Wayââ¬Â (2000).For Further Exploration: If robots are so effective, what    will be the impact on unemployment when more tasks are robotized? What will people do if robots take over? 678 Chapter 17 Impacts of IT on Individuals, Organizations, and Society IMPACT ON L ABOR MARKETS One of the most prominent concerns is the fear that due to technological advances, machines will replace millions of workers, leading to mass unemployment. Robots and office automation systems are effectively competing with humans for blue-collar and clerical jobs. It is important to note that white-collar occupations are not immune to the impact of information technology either.In fact, machines are beginning to challenge scientists, interpreters, computer programmers, lawyers, aircraft pilots, and other professionals in their jobs. Researchers in Great Britain, for instance, have built a robot-scientist capable of performing simple genetic experiments. The computer-controlled robot independently formulated hypotheses about the functions of unknown genes, designed experiments to t   est them, manipulated laboratory equipment to conduct the experiments, analyzed the results, and accepted or rejected hypotheses based on the evidence it obtained.The robotââ¬â¢s performance was comparable to the performance of graduate students working on similar tasks (Begley, 2004). Translators and interpreters also face competition from information technology in the form of speech- and text-based machine  variation systems. While existing machine translation software cannot rival the accuracy, clarity, eloquence, and vividness of human translations, it is typically able to convey the gist of the message and comply with the major rules of grammar and syntax (Schwartz, 2004). (Visit online-translator. com, google. om/language_tools, and world. altavista. com to review several online translation services. )  ratified professionals may discover some unusual contenders,  glowing to take over their jobs. Some software packages used by law firms rely on artificial intelligence to an   alyze facts, determine applicable regulations, and  fasten drafts of appropriate documentsââ¬all of which are activities traditionally performed by entry-level lawyers and paralegals. These and other examples illustrate a valid threat that information technology presents to workers in numerous occupations.In addition, they  exalt the question of whether you should be concerned about the prospects of computers  getting the capabilities of doing your job more effectively and efficiently. Following the introduction of new technologies that mimic the functions of human workers, it is common to  describe some job losses as old jobs are reset(p) by computerized equipment. However, this negative impact on employment levels offers a very simplistic and incomplete picture of the chain of events associated with technological advances.One of the more  univocal positive side-effects of technological advances is the creation of new jobs, which takes place in other sectors of the economy that p   roduce and operate the new equipment and computer systems. Furthermore, introduction of new information technologies results in more efficient allocation of scarce resources, such as labor, capital, and raw materials. As the  drudgery processes become more efficient, they apply downward pressure on price levels, which leads to higher demand, as consumers respond to lower prices.To satisfy the growing demand, producers tend to increase the output of goods and services, which is frequently accomplished by hiring more workers. Other entities in the affected supply chains react to increased demand and instigate further employment growth. Thus, from the macroeconomic perspective, technological progress  broadly speaking increases the aggregate level of employment (Soete, 2001). Fluctuations in unemployment rates are generally associated with business cycles and do not indicate that information technology is likely to  proceed a large number of workers (Handel, 2003). IT at Work 17. demon   strates one of the impacts of information technology on employment in the retailing industry. Although the net effect of information technology proliferation is generally positive for the economy as a whole, on a personal level, IT-induced job displacement 17. 4 Machines Are Performing Functions Previously Performed by Humans 679 IT at Work 17. 4 Do-It-Yourself Retailing The concept of allowing shoppers to scan and bag their own items at retail stores has been around for quite a while. In the 1980s, technology necessary to implement self-checkout systems was already available.However, at that time, the costs of such systems were prohibitively high, and consumer acceptance was extremely low. As this technology continue to evolve and mature, self-checkout registers turned into attractive propositions for supermarkets, grocery stores, and other retailers. In winter of 1997, Wal-Mart was among the first merchants to test the self-checkout systems in Fayetteville, Arkansas, and other sel   ected markets. The self-checkout machines were developed by Optimal Robotics based in Montreal, Canada.Each register include a  belongings area with a conveyer belt, a barcode reader, a touchscreen display, and a voice synthesizer to provide the  node with vocal and visual instructions, as well as a bagging area, which rested on scales that  analyze whether the weight of the scanned item corresponded with the weight of the item placed in the bag. The checkout stations also included currency readers and equipment to accept credit and debit cards, which allowed the  customer to pay for the goods. The results of the initial tests were quite encouraging; thus, in 2002 the company began a large-scale rollout of selfcheckout units.Wal-Mart is installing self-checkout machines in most new Supercenters and Neighborhood Market Stores. A significant number of existing stores were also retrofitted with the new technology. Typically, the company installs from four to eight self-checkout station   s in a store, depending on its size and sales volume. The main reasons that persuade retailers to adopt the new systems include the desire to provide a better customer MKT experience and the need to control costs. Self-checkout stations occupy 25 percent less space than traditional registers, which allows retailers to place more stations within the same floor space.Furthermore, with only one employee overseeing four machines, the store is able to keep a sufficient number of registers open while driving down labor costs. A set of four registers, which costs $80,000 to $100,000, has a vengeance period of only 6 to 12 months, if implemented correctly. Consumers enjoy shorter lines, faster service, and greater control over the checkout process. As self-checkout machines gain the capabilities to perform the functions of human cashiers (with some help from shoppers), they gradually displace store employe\r\n'  
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