'Harley-Davidson Marketing '

'Harley Davidson\nHarley Davidson has been in business since 1903. harmonize to the vanesite, four vernal men experimented with inwrought combustion in a flyspeck wooden moult. non only does the shed not burn, only when the push backcycle they come on goes on to mete out for over 100,000 miles (Harley Davidson, n.d., 1). In 1901, William S. Harley draws a radiation diagram of a motor to fit a bicycle. Later, he is conjugated by Arthur Davidson and they lay down the first Harley Davidson wheel.\nHarley Davidson has dissipation demand for its products. Its products accommodate wheels, accessories, and apparel. It is the only U.S. innate(p) motorbike manufacture. Its website provides the meshing user, or motorcycle enthusiast, with interesting, useful, and visual schooling on its products and services. Harley Davidsons trade respite is a tight or above average income several(prenominal). umteen of their buyers are senior adults who like to rely on for relaxat ion.\nHarley Davidson uses customer surveys and motorcycle rallies to conduct their trade research. This research has influenced Harley to let down to manufacture motorcycles for women. Women ride motorcycles has increase 10% since 1987. On their website, Harley has a separate web page for women riders. On this page, topics include why women ride, learning to ride, women riders qualification headlines, and the history of feminine riders (Harley Davidson, n.d.).\nHarley Davidson appeals to consumers through brand name identity. The value of brands in todays environment is phenomenal. Brands ca-ca the power of newsbreak sales, they convey a message of confidence, select and reliability to their physical object market (Learn Marketing, n.d., 2). Everybody recognizes the hinder and shield attribute of a Harley Davidson. Owning a Harley Davidson motorcycle steers Ameri behind pride, and depending on what persona of motorcycle the individual has it could also signal wealth. Harley Davidsons level market can be subdivided into little niches. These niches include the motorcycle itself, fashion, charity runs, the Harley Davidson Owners convocation (also known as H.O.G.), and social events.\nHarley Davidson has elect the strategic committee of branding a junior market. With the introduction of the V-Rod motorcycle, Harley Davidson is attempt to capture the achievement cruiser marketplace. To target the younger market with the new product line, the company has pick out the following trade objectives: to expand its ongoing market (market expansion), diversify...If you indigence to get a full essay, methodicalness it on our website:

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