IDine Network- New Company that is the leading provider of dining reward programs.

Executive Summary Founded in 1984 as Transmedia Network Inc, iDine Network, Inc (IRN) is the take provider of dine reward programs. It administers loyalty and reward programs that liberty chit savings and rewards to members gener all(prenominal)y when they dine in the ac come withs participate restaurants. To a lesser uphold the company in like manner commercialises rewards for lodging and travel, though this piece of their vexation is growing. Members of iDine can save up to 20% at move restaurants and 15% at hotels. However, there are other shipway to elucidate rewards like airline miles, loyalty points, or specie back. At the moment there are more than than 17,500 participating restaurants and hotels in the United States in which customers can earn all these rewards. iDine also has almost two and a fractional million people enrolled in their programs with at least star eat transaction. In our marketing plan we for require hold a bring about description of th e company in which historical operations and new-fangled transactions pull up stakes be demonstrateed. We will present fiscal reports as well. We will also present the Mission and the Goals of iDine, and how this company acquires sustainable competitive advantage. In our situational digest we will present an labor analysis and a company analysis.

To make our case we will present a swot analysis that will make haste the strategies to follow in order to fulfill the mission and achieve the goals of the company. We will also analyze the competitors as well as the customers of iDine. In the market-product concent rate on we will describe the marketing objec! tives and which segment of the market the degraded is going after. We will also emphasize what makes iDine varied than its competitors. We will analyze iDines Marketing program based on the conception of the four Ps. Product, Price, Promotion, and Placement strategy that helps iDine... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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