Marketing for Food Takeaway Shop

Introduction:?London Bites (LB)? is a food takeaway shop. It is proposed to feed in South East London where it is home to some 1.3 zillion people (The London Plan 2009). To know and say the market place sufficiently hence operate it successfully, trade, as a means, essential be taken into account. The atomic number 18as of trade that go out be discussed in this report are the out-of-door merchandising environment, market segmentation, marketing communications and customer service. Findings:External marketing EnvironmentAll organizations are operated inside environment so that they all result be bear upon by remote forces. Unlike the septenary controllable marketing mix variables, the external marketing environmental forces are non controllable by marketers. Nevertheless, marketers erect control how they chain reactor with those uncontrollable forces by identifying and monitoring those forces that are relevant to their firms. They as well as must forecast chang es in these forces if they are to develop legal marketing plans and strategies. Conceptually, there are two aspects in external marketing environment. They are micro- and macro- environment. (Market Environment)Micro-environmentThe micro-environment consists of those forces that directly affect the marketing programs of a fussy firm. The activities of stakeholder groups, such as distributors, customers, suppliers, and competitors are all examples of external forces that limit the marketing actions of a specific organization (Oxford University cabal 2007).

1)Distributors factorGetting products to the customers ba tch be a major issue (Oxford University lab! our 2007). For LB, a food takeaway shop, the distribution channels can be selling in shop or customers piece on phone or internet. For food, it is hard to sell it extracurricular admission to door, so it is hard to gain competitive advantages. 2)Customers factorCustomers are plainly the key to sales (Oxford University Press 2007). LB?s managers must monitor customer needs and try to live how these will develop so that they can meet these... If you extremity to cut a full essay, order it on our website: OrderCustomPaper.com

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