Fmcg

INTRODUCTION FAST MOVING CONSUMER GOODS Products which have a wide awake turnover, and relatively meek cost are known as straightaway Moving Consumer Goods (FMCG). FMCG ingatherings are those that get replaced within a year. Examples of FMCG mostly include a wide range of much purchased consumer crossings such(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, piss from raw material paper, and chocolate bars. The FMCG Industry The Indian FMCG sector is the fourth largest sector in the economy with a join market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well established distribution network, intense disputation between the organize d and uncoordinated segments and low operational cost. availableness of key raw materials, cheaper application costs and presence crossways the entire value cosmic string gives India a competitive advantage. he FMCG market is set to dual from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015.

Penetration level as well as per capita inlet in most product categories like jams, toothpaste, skin care, whisker wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle section and the rural segments, presents an opp ortunity to makers of brand products to conv! ert consumers to branded products. egress is also likely to tot from consumer upgrading in the matured product categories. With 200 million pack expected to shift to impact and packaged food by 2010, India needs around US$ 28 billion of enthronization in the food-processing industry. Automatic investment approval (including foreign engine room agreements within specified norms), up to 100 per cent foreign...If you privation to get a honorable essay, order it on our website: OrderCustomPaper.com

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