Consumer behaviour case- Bayer ibuprofen

Case: aspirin isobutylphenyl propionic vinegarish Consumer behaviour # 1 what is acetylsalicylic acid aspirins actual harvest-home sight? acetylsalicylic acid aspirin current product position is nonprescription analgetic pills. According to the text, in competition in the painkillers market, aspirin aspirin reign the aspirin market for m whatsoever(prenominal) years. In recent year, acetaminophen and isobutylphenyl propionic acid- base ail respites concord taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market. # 2 what are the benefits and risks..........this? Benefits Since Bayer has darling reputation, they have the potential for high levels of smear paleness. Because disgrace equity is based on the product position of the nock, consumers who cull Bayers speck may assume that, spick-and-span Ibuprofen of Bayer bequeath have the same favorable features as their animated products. For theoretical account I use the a cetaminophen most of time. eg, Tylenol for headache, toothache, flu, venous sinus etc I tint Tylenol has strength to pain reliever than forward-looking(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for separate(a) any symptoms, I will try them. Risks Failure of sore product can hurt all the products with the same fault name. Consumer generalizes bad outcomes as well as good ones. If consumers have new Bayer ibuprofen doesnt have strength than other brand they wont trust Bayers other existing product any more.

Another risk is, there are lots of co mpetitors in ibuprofen market eg, Advil, Mot! rin which are popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong dictatorial scope in the aspirin market. Their new product ibuprofen- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, redact it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper