Coca Cola’s Water Neutrality Initiative

Coca-Colas wet Neutrality Initiative 1. The common progeny that the Coca-Cola Company was lining is this episode was its impact on its peeing use in local communities. The guild was depleting local water reserves and introducing dangerous levels of pesticides in its products in and near its global plants. I recover that the nonmart stakeholders were the ones most apprehensioned by this popular issue in the beginning. The global leaders (government) understood that the depletion of the spheres water resources could scram a profound effect on the sphere in the near future.The water shortage in addition had an effect on the rise in food prices, regional conflicts, and disease. This in turn caused concern in another nonmarket group the general public. The general public atomic number 18 on the front lines in these circumstances, especially in third world countries where there is little corporate regulation and law. Because Coca-Cola is a World long conglomerate the globa l leaders and the general public expect the club to lead the way in terms of corporate social responsibility.I feel that in the beginning of this issue that Coca-Cola was primarily interested in facilitating the of necessity of their market shargonholders. However once the global leaders and general public began to take notice they soon began to sway their views in terms of more(prenominal) efficient and efficacious methods to resolve their water issues to satisfy both the market shareholders and the nonmarket shareholders. 2. I feel that the geophysical environment and the policy-making environment are the two strategic radar screens that stand out in this position case.The physical environment affects the behavior and stupefyment of the people, both children and adults, who live and pasture in it. The prime(a) of the physical space and materials provided affects the level of involvement of the children and the quality of inter legal action amid adults and children. Coca-C ola definitely had disrupted the water resources of the local communities where they chair their packaging and manufacturing.The TCCC managers should be concerned with these public issues and increase their environmental intelligence. The political environment is the other strategic radar screen that stands out to me. Differences in laws and policies from one regional government to another can mean that doing employment can be easy in one part of a country and a nightmare in another. It may even be advisable for the TCCC to relocate all or part of its business operations to eliminate the negative effects of political hostility.This falls under the TCCCs strategic caution ability to institute some type of issue management to correct the water problems they face. 3. Issue management involves anticipating trends, responding to challenging events, engage critical stakeholders managers are responsible for managing strategic matters that affecting their organization. In the look cal endar method of any project, there will almost always be unexpected problems and questions that arise. Most issues are, by their nature, unexpected, managers need to deal with them quickly and effectively.The depression thing that TCCC must do in the management life cycle puzzle out is determine the issue or event (internal/external), that if it continues will cast a significant effect on the functioning or instruction execution of their organization or on its future interest or what is cause a gap between their corporate practices and stakeholder expectations. Next management unavoidably to analyze the issue by seeing if these gaps lead to a debatable point of difference, the resolution of which can have important consequences for their organization.Next management should trap the issue, specify decision factors, identify environmental forces by scanning and monitoring, develop alternate scenarios, and decide implications or recommend actions. Taking action is the future(a ) step in the issue management life cycle process. Barriers to effective issues management are the lack of clear objectives, and unwillingness or inability to act Issues management is a process with achieved results. The scanning, monitoring, prioritization and strategic decision-making steps have no value unless action is taken toward achieving specific and measurable objectives.Finally, is the military rank process of the management life cycle. Clear and measureable objectives need to be traffic circle and defined. The TCCC management needs to find the tools that best fit the set objectives. Tools such(prenominal) as surveys and interviews, as well as behavioral measures such as purchasing decisions, may all be necessary to evaluate the objectives primed(p) out for the plan to succeed. I can definitely identify that TCCC has determine the issue of poor water conservation.It also appears to me that TCCC has begun to analyze and generate options with visit to their water issue s. Finally TCCC has begun to take action to reduce their wasted water numbers and reverse the cycle of waste. The only step in the process not clearly cover I feel would be the military rank process of how well the program faired. 4. The Coca-Cola Company used the reports from the Center for apprehension and the Environment and the analysis from the secretary general of the United Nations identify the issues they were facing with their treatment of water.TCCC used environmental intelligence to develop issues on their strategic radar screen. Once TCCC managers followed and assessed these eight different environments they identified their public issues and gaps between societys expectations and their own practices. TCCC then used the issue management life cycle process to analyze the issue, generate options, and take action to prevent and correct the issues they identified. I feel the biggest benefit to the company was a more efficient and effective method of bottling and manufactur ing the products.TCCC also provide their customers with a positive corporate social responsibility. Seeing the error of their ways was the depression step need to improve their image. TCCC went the extra mile and acted on their findings and demonstrable a new and innovative solution to a problem that stirred the communities that support their bottom line. 5. I feel based on the breeding in the case study the TCCC did respond in an appropriate modal value to the water waste issue.Any time a corporation can draw in their waste (especially on this scale) they are excepting responsibility for their success through the communities they count on on. In most cases the corporation not only improves their social image, they also save money and costs through innovative techniques and technology development. I feel that there needs to be equilibrium for corporations between maximising profits and duty to social responsibility. Works Cited Lawrence, A. T. , & James, W. (2011). Business a nd Society . newfound York McGraw-Hill Irwin .