Marketing for Food Takeaway Shop

Introduction:?London Bites (LB)? is a food takeaway shop. It is proposed to liberal in South East London where it is home to close to 1.3 zillion people (The London Plan 2009). To know and fancy the market place sufficiently hence operate it successfully, trade, as a means, essential be taken into account. The aras of trade that take into account be discussed in this report are the foreign merchandising environment, market segmentation, marketing communications and customer service. Findings:External marketing EnvironmentAll organizations are operated inside environment so that they all leave behind be bear upon by external forces. Unlike the sevensome controllable marketing mix variables, the external marketing environmental forces are non controllable by marketers. Nevertheless, marketers erect control how they get out with those uncontrollable forces by identifying and monitoring those forces that are relevant to their firms. They as well must forecast cha nges in these forces if they are to develop good marketing plans and strategies. Conceptually, there are two aspects in external marketing environment. They are micro- and macro- environment. (Market Environment)Micro-environmentThe micro-environment consists of those forces that directly affect the marketing programs of a fussy firm. The activities of stakeholder groups, such as distributors, customers, suppliers, and competitors are all examples of external forces that limit the marketing actions of a specific organization (Oxford University press out 2007).

1)Distributors factorGetting products to the customer s pile be a major issue (Oxford University ! abbreviate 2007). For LB, a food takeaway shop, the distribution channels can be selling in shop or customers bon ton on phone or internet. For food, it is hard to sell it removed admission to door, so it is hard to gain competitive advantages. 2)Customers factorCustomers are plainly the key to sales (Oxford University Press 2007). LB?s managers must monitor customer needs and try to presage how these will develop so that they can meet these... If you fatality to cut a full essay, order it on our website: OrderCustomPaper.com

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